Welcome to A2IM’s Featured Executive feature. We will highlight executives making moves and supporting the growth of the independent community. Do you or someone you know fit the bill? Submit an executive here. Please meet this week’s featured executive, Robby Morris, Creative Director at Secretly Group.
As Creative Director, Robby Morris oversees all visual output for Secretly Group’s labels, including expanding an art, design and content team which has produced Grammy-nominated and award-winning album and packaging designs. He has commissioned groundbreaking music videos helmed by visionary directors and creators for Bon Iver, Moses Sumney, Angel Olsen, Jamila Woods, Bright Eyes and Phoebe Bridgers.
Morris has also brokered multiple 5- and 6-figure content, marketing and event partnerships with brands including Microsoft, Amazon, WeTransfer and Beats By Dre, which have included documentary content (Sharon Van Etten x Amazon), a marketing partnership (Bon Iver x WeTransfer), technology showcase (Moses Sumney x Microsoft), and live events and installations (Angel Olsen’s experience with Spotify, Moses Sumney’s four-week L.A. residency). He is currently shopping a music film to distributors, and launching a podcast series.
With a 10 year background in A&R, Robby’s transition into marketing has seen him utilize artist development skills to find opportunities for Secretly Group artists to express and expand their creative voices, and continues to leverage the company’s platforms and budgets to support up-and-coming and underrepresented creators across design, video, photography, live event production, web development and more.
Throughout the pandemic, Robby Morris has maintained the production of high quality music videos and live content, and launched interactive web activations (see: Khruangbin’s AirKhruang), proving that even during a pandemic, creativity does not stop.
On the side, he has organized multiple charity drives amongst music industry professionals to raise over $10k for organizations devoted to COVID relief and Black Lives Matter-related efforts.
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.
Learn more about A2IM. To join, contact us at [email protected].