a 2 i m

Myxt – A2IM Member Spotlight

Each time a musician captures a new idea for a song or album – whether in the studio or on voice memos – where does that file go? Most often, they’re scattered over text, email, or onto websites with forgotten expiration dates. And as many know, none of these platforms were built with audio creators in mind. They lack the tools necessary to a musician’s career and creative process, making what is supposed to be a fun music creation experience rather draining.

When an artist no longer has to sweat about managing their library of audio files, it unlocks creative opportunities to engage with their fans and try new things with their tracks.

Myxt is a collaborative workplace for artists, labels, and producers to store, share, and collaborate on their audio files. Here are some the ways indie labels and artists are leveraging Myxt to elevate the library and career.

Share works in progress with fans
Audiences crave unfinished or unreleased content from their artists. Unpolished works are windows for fans to see into the process and find the discarded ideas that led up to an album’s release. A recent example is Mac DeMarco, who released a nine hour album of demos some are calling a “hard drive purge.” It’s an easy way for artists to engage with their fans, but it can be challenging to compile when files need to be hunted down across different platforms.

Myxt has worked with artists such as Oakland based rapper and producer Squadda B to release playlists of instrumentals and demos in preparation for his upcoming album. Using Myxt to organize, folder, and track versions of his work, Squadda B could quickly pull from his library of beats and share a series of playlists for his fan base.

Tracks that may have otherwise been lost in an email thread, can just as easily be stored, playlisted, and promoted from Myxt’s platform.

Move on good ideas within your audio file
When inspiration strikes or someone is prepared to give feedback, an MP3 sent over text becomes a challenging format for creativity. With mobile and desktop apps, Myxt has integrated tools that help artists and their collaborators add real time feedback or ideas directly into their library. This has been useful for bands or teams working remotely, as was the case with the punk rock band Mengers, who used Myxt to prepare for their upcoming album with bandmates spread across the greater surrounding area of Mexico City. On Myxt, the members of Mengers have used Myxt’s time-stamped comments or voice memos features to add new ideas directly on top of tracks shared within their Group.

With old files and versions all in one library, artists have also used Myxt to go back, revisit songs, and test new mixes and mastering techniques. This includes Myxt’s AI mastering tool that once provided with a reference track, will master a version to match the dynamics, stereo image, and frequency response.

At Myxt, we believe managing audio files is about more than organizing folders when there’s a good idea on the line.

About Myxt
Myxt is a collaborative workplace app for audio creators. Built to confront the industry-wide problem of file sharing, Myxt is a central location to store, share, and work on audio files seamlessly, intuitively, and across multiple devices. The app is equipped with tools to improve the productivity and creativity of audio professionals at all levels – from collaborating online to exporting videos to enhancing tracks with AI. Founded in 2018, Myxt has raised $2M in seed funding from Accel Ventures and Quiet Capital.

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.