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Vevo – A2IM Member Spotlight

Much like the music industry, Vevo has evolved over the last decade-plus, and with changing times comes the need for transparent, goal-oriented content strategies for artists and their teams. Vevo for Artists was created as a one-stop-shop for artists and their teams to go to for guidance on new ways to get information on getting involved with Vevo, new research and sales capabilities, shifting consumption patterns, tips and tricks for maximum exposure, playlisting and promotional opportunities and beyond.

It’s important to have a network that supports musicians of all genres and of all career levels, which is why Vevo for Artists is accessible to all. The hub is an open book of ever-updating resources with essential details on setting up artist channels, working with distributors, and pitching Vevo’s music and talent team for original content opportunities. Vevo for Artists also details Vevo’s editorial programming and promotional opportunities, including:

– Playlisting
– Distribution
– Video delivery
– Social promotion
– Smart TV placement
– YouTube promotion

Vevo for Artists also includes a thorough introduction to the connected television space, including a walk-through of Vevo’s channels on both FAST and AVOD viewing environments that allow for additional commercial value for every music video. All channels are carefully curated by Vevo’s programming team, with each hour catering to time of day, artist releases, cultural celebrations and milestones, and seasonal events and cyclical moments. Vevo distributes to major TV platforms and streaming services, including but not limited to:

– Apple TV
– Hulu Live
– Pluto TV
– Samsung TV Plus
– Roku

Vevo for Artists further enhances the company’s mission of maximizing the promotional and commercial value of the music video. Amassing more than 25 billion monthly views across mobile, desktop and television screens, Vevo creates and nurtures meaningful, long-lasting connections between artists and fans across the globe. With Connected Televisions driving significant viewership in recent years (one third of Vevo’s views now come via smart televisions), Vevo is helping artists to navigate new landscapes and put their content where the fans are – helping drive awareness and new revenues for artists and the music industry.

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.