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Associate Member Spotlight: CLiC Entertainment

Civia Caroline has worked in the music business for over thirteen years in artist management and marketing. She has a talent for quickly mastering technology – developed a niche in social media and online marketing as well as cause-related and brand marketing. With a passion for working with causes that she and her clients care about, she is determined to help make “giving back” part of an overall marketing strategy. Civia began her career working at a small record label with a then largely unknown band called Maroon 5. Over the next five years she oversaw all of the marketing on their first album and through the release of their second. Along the way she worked with many other established and developing acts and built a foundation of experience and contacts that has moved her through the industry. She worked on the management team for Jason Mraz, coordinating and managing all marketing initiatives around his album and tour. She also helped develop and run the Jason Mraz Foundation, Mraz’s fund to support initiatives that deal with equality, environment and education.

With CLiC Entertainment, Civia is able to provide a wide array of marketing and consulting services. It’s all the benefits of an in-house product manager, plus so much more, without the overhead costs. Services include full service product management for labels and indie releases, tour marketing, social media & digital marketing, as well as consulting and management for artist foundations and cause related marketing campaigns. Plans are completely customizable depending on your needs.

To learn more about how CLiC Entertainment can elevate your next campaign, contact Civia Caroline at [email protected].

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.