a 2 i m

Nielsen Releases Their 2015 Year-End Report

Nielsen just released their year-end report detailing many important trends in music over the past year.

Sample findings include:

  • Streaming continues its growth with Audio on-demand streaming (+83% vs Last Year) and Video on-demand streaming (+102%) both increasing dramatically.
  • It was a great year for Pop albums, as well as R&B/Hip-Hop.
  • Adele’s ‘25’ was the first title to ever scan over 1 Million units in multiple weeks when she accomplished that feat in her second week (week-ending 12/03), with 1.112 Million album sales and then capped it off with an unprecedented third week with 1.157 Million album sales during week ending 12/24,
  • Radio reaches more Americans than any other device or platform. 93%
    of adult consumers (18+) use radio each week, more than TV (87%),
    smartphones (71%), PCs (54%), TV-connected devices (40%) and tablets

A2IM members, you can download the full report here.[protected] https://a2im.org/wp-content/uploads/2016/01/2015_YearEND_MusicReport_FINAL.pdf [/protected]

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.