Posted in Member Services, Members Only, News by A2IM
Shore Fire Media, the leading public relations and digital strategy firm who represents diverse clients in music, entertainment, film, venues, books, technology, food, non-profits and special events, has opened an office in Nashville, expanded in the Digital Media arena and announced a number of staff promotions.
The new Nashville presence is headed by General Manager Jacquelyn Marushka, who came to Shore Fire from Sony Music Entertainment’s Provident Label Group where she rose to Vice President of Public Relations over 14 years with the company. During her tenure at Provident, Marushka spearheaded publicity for a roster of award-winning artists while managing corporate media relations for the company’s three labels, publishing and distribution arms, and film and home video division.
President Marilyn Laverty notes of the expansion, “The past year has been the best, most interesting, and most dynamic in our history, and our staff additions and promotions will prepare us for another year of growth. We love Nashville, and are delighted to expand our role in the city.”
Another recent development at the company is the institution of its highly regarded Client Club, a service designed to provide its clients insider information, invitations, introductions, and discounts. The company’s most popular Client Club perk is its semi-monthly webinar sessions that have featured special presentations from have included Twitter’s Head of Music, an expert on Google Analytics, the founder of Kickstarter, a top Wikipedian and high level execs from NARAS.
Shore Fire’s central office in Brooklyn is also growing. Mike Baumgarten joined the company’s growing Digital Media department as Digital Strategy Manager in 2012, having previously worked at Crush Music Media Management. He aids in the digital and social media efforts of Shore Fire and its clients.
Carrie Tolles has been named Director of Publicity, previously holding the position of Senior Account Executive since April 2011. Tolles joined Shore Fire in 2005 from the Associated Press. She heads publicity for a diverse roster of clients including Mavis Staples, St. Vincent, Bon Iver, Grizzly Bear, and Macklemore & Ryan Lewis. When she’s not checking out new music she can be found in the yoga studio or exploring a far off corner of the world.
Elizabeth Lutz has been named Director of Publicity, previously holding the position of Senior Account Executive since April 2011. Lutz joined Shore Fire in 2008 after working for Weber Shandwick Worldwide in Boston. Lutz, a fearless client proponent, leads the media relations for several artists including Bonnie Raitt and Zac Brown Band, A2IM, and the start-up Artist Growth in addition to work on other music, charity and technology accounts.
Andrea Bussell joined Shore Fire in 2012 as Senior Account Executive, leaving a position as the publicity manager for both Nation and Basic Books. She also co-authored Eddie Trunk’s Essential Hard Rock and Heavy Metal (Abrams) and worked as a freelance music publicist for several established acts.
Jon Bleicher has been named Senior Account Executive. Bleicher joined Shore Fire in 2010 and was previously Account Executive.
Josh Page has been named Junior Account Executive. Page joined Shore Fire in 2010 and was previously Publicity Coordinator.
Ray Padgett has been named Junior Account Executive. Padgett joined Shore Fire in 2012 and was previously Publicity Coordinator.
Shore Fire also announced the addition of Publicity Coordinators Rob Dekker, Bryant Kitching and Alison Smith to its staff.