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Jun
2012

Get Your Digital House In Order White Paper


Posted in Education, Member Services, Members Only by A2IM

A2IM DMET Committee “Get Your Digital House In Order” White Paper

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A2IM’s Digital Media and Emerging Technologies Committee (DMETC) has just completed the most recent addition to the series of white papers. This paper provides the best practices for music labels of any size to best run their data and the digital side of their businesses.

“Get Your Digital House In Order” was authored by Peter Wright (Virtual Label) and Rob Weitzner (Consolidated Independent).

Peter Wright has spent his entire career in the music business in the independent sector starting out in post-punk Manchester in 1980 working for Buzzcocks’ management company and label New Hormones. In 1982 he moved to New York and worked in independent distribution at Dutch East India Trading and Caroline Distribution as well at Sonic Youth’s first label Neutral Records. In 1988 he set up Mute Records New York office and became its Label Manager and then VP of Operations. In 1996 he moved to Boston, MA as GM for Rykodisc and in 2000 returned to NYC where he became GM of Instinct Records (Moby’s first home).  In 2003 Peter took advantage of his years of independent music business experience to set up Virtual Label LLC – a service company for artists and indie labels offering access to physical and digital distribution, marketing and consulting services. Key clients include Grammy award winner Dan Zanes, blues artist Sonny Landreth, Sean Lennon’s Chimera label, Alexi Murdoch, Green Label Sound, ROIR, Pressure Sounds, Cumbancha and many more. Peter Wright is also chairman of A2IM’s Digital Media & Emerging Technologies Committee.

Rob Weitzner brings a rich strategic perspective gained during a career that has successfully traversed the traditional and digital dimensions of the music industry. As the North American Representative for Consolidated Independent (CI), Rob is charged with overseeing the expansion of the company’s business in the territory. Rob has served in key leadership roles prior to CI, including the VP, Global Business Development at IODA; the founding Head of Membership & Development for the American Association of Independent Music (A2IM); the VP, Business Development & Digital Strategy at TVT Records; the VP & GM, New York for eMusic.com, and the Founding Partner of boutique artist management firm, Monster Management. Rob holds an MBA from Harvard Business School and a BA, with Distinction, in Economics from Stanford University.

If you missed any previous white papers, please visit this page on A2IM.org to find them all.

Jun
2012

Mobile Business White Paper


Posted in Education, Member Services, Members Only by A2IM

A2IM DMET Committee Mobile Business Whitepaper

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A2IM’s Digital Media & Emerging Technologies Committee (DMETC) has just completed the most recent addition to the series of white papers on Social Media Marketing for A2IM members entitled “Mobile Business White Paper”.

Cat Kreidich is the Senior Director of Sales & Marketing for The Orchard in North America, overseeing both the Digital Retail account management team and the Interactive Marketing team and has extensive experience on the do’s and don’ts for the mobile space which she shares in this white paper. If you have any additional questions or feedback on the white paper, please be sure to Reply To Post at the bottom of this page.

If you missed any previous white papers, please visit this page on A2IM.org to find them all.

Oct
2011

Video Monetization White Paper


Posted in Education, Member Services, Members Only by A2IM


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Authors: Prepared by Ron Schneier, COO North America Base79 With Contribution made by Doug Keogh, Robot of the Century

This white paper provides an overview on the phenomenal growth and impact of YouTube and how independent labels (and publishers) can harness the power of this platform to generate new revenues while building a deeper engagement with their fans. The white paper addresses the complexity and challenges of YouTube in relation to digital rights management and monetization and provides a good foundation on how to address these critical issues.

To learn more about service providers that may be able to help you maximize your revenue in video, please visit these tags for Video and Distributors.

Jun
2011

Music Licensing 101 (Updated 2011)


Posted in Education by A2IM

INTRO

The A2IM Licensing and Publishing Committee is composed of music label members, publishers and licensing companies whose collective goals are to introduce best practices to the entire A2IM membership. The object of this Music Licensing 101 document is to provide basic information about  music licensing and publishing and how money is generated by musical compositions. We thank the Licensing & Publishing Committee, especially committee co-chairs Jeremy Peters of Ghostly International and Scott Sellwood of RightsFlow. We welcome comments and suggestions.

Read the full paper

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If you are looking for service providers that can help you with your Licensing and Publishing needs, please review the list of recommended A2IM Associate Members provided via the following links:
Licensing
Publishing
Royalties
Sync

Jan
2011

A2IM Discount: NARM 2011 Convention and A2IM Music Business Crash Course (Los Angeles, May 9-12)


Posted in Education, Events, Members Only, Special Offers by A2IM

Again this year, A2IM will team up with NARM to create added value programming for A2IM members interested in attending NARM’s Annual Convention (Los Angeles Hyatt Regency Century Plaza, May 9th – May 12th).

A2IM will present the Music Business Crash Course at the opening of NARM on Monday, May 9 and Tuesday, May 10.

A2IM members interested in face-to-face business meetings with senior executives from retail and service providers should sign up for the A2IM – NARM Executive One-On-One meetings.

NARM is offering A2IM members special discounted registration rates to attend the Music Business Crash Course, as well as the full NARM Convention. See rates and registration links below.

This is members only content.
:
:

Again this year, A2IM will team up with NARM to create added value programming for A2IM members interested in attending NARM’s Annual Convention (Los Angeles Hyatt Regency Century Plaza, May 9th – May 12th).

A2IM will present the Music Business Crash Course at the opening of NARM on Monday, May 9 and Tuesday, May 10.

A2IM members interested in face-to-face business meetings with senior executives from retail and service providers should sign up for the A2IM – NARM Executive One-On-One meetings.

NARM is offering A2IM members special discounted registration rates to attend the Music Business Crash Course, as well as the full NARM Convention. See rates and registration links below.

Full NARM Convention for A2IM Label Members With Sales Less Than $1 Million: $289

A savings of over $100 off regular NARM rates. (All full registrations include admission to the Crash Course. This offer applies only to those A2IM label members who have never been a member of NARM or who have never attended the NARM Convention.)

Full NARM Convention for A2IM Label Members With Sales Over $1 Million: $659

A savings of over $150 off regular NARM rates. (All full registrations include admission to the Crash Course. This offer applies only to those A2IM label members who have never been a member of NARM or who have never attended the NARM Convention.)

Crash Course Only Registration: $69

A $50 savings off regular NARM rates.

Click here to register online and take advantage of any of these great registration discounts.

If you wish to register via fax or mail, choose one of the PDF forms below:

Sep
2010

Social Networking Simplified: A MySpace How-To White Paper


Posted in Education, Member Services, Members Only by A2IM

White Paper Read/Download:New Media Committee

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Dorothy Hui of tinyOGRE Entertainment and A2IM’s New Media Committee (NMC) has written this comprehensive overview to marketing your artists on MySpace.  With the recent changes to the profile templates, we hope you will agree that this white paper has some valuable tips and tricks for making the most of your MySpace marketing initiatives.

MYSPACE MUSIC/A2IM WEBEX
You can upgrade to the new profile by visiting www.myspace.com/upgrade-profile. Myspace Music will be hosting WebEx Design Councils on the new profile for A2IM members Please contact james@myspacemusic.com for more details. You can also get help making the upgrade by visiting ArtistHQ, the official MySpace Music community for musicians.

TECH DAY THINK TANK
If you have not yet RSVP’d for our October 18 Pre-CMJ events in NYC and are interested in brainstorming with your fellow members about the future of music in the digital space, please learn more and RSVP here.