A2IM Featured Executive: Naomi Scott, Director of Creative and Development at Beggars Group
Welcome to A2IM’s Featured Executive feature. We will highlight executives making moves and supporting the growth of the independent community. Do you or someone you know fit the bill? Submit an executive here. Please meet this week’s featured executive, Naomi Scott, Director of Creative and Development at Beggars Group.
Naomi was born and raised in a tiny village in West Sussex, UK. She started her first band aged 14 with a couple of boys who lived down the road. It wasn’t very good. She made her first ever website for her second band when she was 16. That band was moderately better and making websites seemed interesting so she decided to study Interactive Media Production at Bournemouth University.
After graduating in 2004, she moved to London, started yet another band, and eventually landed a job a Nickelodeon. That was followed by 2 years at Ralph before joining the Beggars Group web team as a web developer in 2008. In 2012 she moved to America to help expand the global reach of the web department, and shortly thereafter became the head of the department.
In the 8 years since, she has lead a global team of between 2 and 4 people, been involved in countless record campaigns, label sites, web stores, etc and led the move for the web department to become part of the marketing department to ensure seamless integration across digital campaigns. In her spare time she designs artwork and posters for bands, plays drums in Yoko Forever and sings and plays guitar with her wife Krystal in their band Basic Bitches.
Naomi oversees the conception, design and development of websites, mailouts and other online promotional materials for dozens of world class musical artists that are part of the Beggars family, including Adele, The xx, Queens of the Stone Age, The National and Radiohead, many of whom have monthly page views in the hundreds of thousands.
She has received recognition in several industry publications for innovative approaches to the use of social media and streaming platforms to augment marketing campaigns.
She transformed a chronically time-challenged department into a well-oiled machine, managing and recruiting a transatlantic team of between 2 and 4 people.
Her role has expanded beyond the digital realm, and she has become a key member of the marketing department, playing a major contributing role to marketing plans across the group.
She also oversaw a major upgrade of the group’s b2c solution, coordinating with 3rd party developers, in-house systems engineers and label stake holders, to ensure that a comprehensive upgrade of the infrastructure behind the webstores went off without disrupting ongoing operations or deviating from the branding of the 6 storefronts encompassed in the project.
Naomi is also in several bands and she keeps us all inspired and reminded to make time for life’s pursuits.
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.