a 2 i m

Associate Member Spotlight: Releasing

The problem: your Spotify playlist is not generating enough plays, and the artists on it are not sufficiently promoting it.


The Answer: create a Sponsored Playlist Collective

A Sponsored Playlist Collective is a great way to monetize a playlist and encourage artists on the playlist to tell their fans about it. The way it works is:  you create a playlist with 7-15 artists. Each artist makes posts about the playlist campaign and receives payment from a sponsor as well as additional streaming revenue. Releasing.com provides everything needed to effortlessly create and manage the Collective and the campaign.

We are officially launching Releasing.com at Indie Week and we’d love to create a Playlist Collective for you (free of charge) and share our thoughts about how much media value artists in your Collective might create for a sponsor.

Contact [email protected] today with your playlist URL (7-15 artists)! We’d love to see you at Indie Week. Please stop by our table there!

Releasing.com is the backbone of Artist Collectives and helps groups of artists provide social media marketing support for each other or a common objective. The first Collective is free. A $49/month subscription allows the creation and management of multiple Collectives. Releasing.com was created by FanDistro LLC to provide artists with a marketing approach that does not require them to pay for advertising.

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.