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Built on Clio’s enduring reputation for recognizing the most creative and culturally relevant marketing and communications, Clio Music celebrates the visceral power of music to connect artists, fans, and brands around the world. The program is dedicated to awarding the creative contributions of the marketers and communicators that push boundaries, permeate pop culture, and establish a new precedent for artist promotion, music marketing, brand collaborations, and the use of music in advertising.
Clio Music is a two-fold program celebrating:
1) Music Marketing for entries highlighting creative marketing or promotion of an artist, label, or music brand/product/service (Branded Entertainment & Content, Creative Effectiveness, Design, Digital/Mobile, Experience/Activation, Film/Video, Film/Video Craft, Innovation, Integrated Campaign, Partnerships & Collaborations, Public Relations, Social Good, Social Media
2) Use of Music for entries highlighting a non-music brand’s creative use of music within advertising, marketing, a trailer, or a teaser (Audio, Experience/Activation, Film/Video, Innovation, Trailers/Teasers)
In 2020, Clio Music is expanding the program to highlight more creative work via new mediums (including Public Relations and Creative Effectiveness in Music Marketing), categories (including Data Visualization, Direct Marketing, Editorial, Out of Home, Sustainability within Music Marketing/Design), and new juries (including Film/Video and Creative Effectiveness juries in Music Marketing, and a Trailers/Teasers jury in Use of Music), and will also present Label, Publisher, and Agency of the Year for the first time.
If you have any questions, please reach out to Michael Kauffman, Director of Clio Music & Clio Cannabis.
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