Attention labels and artists who like the idea of a review or feature driving direct sales: you can now create exclusive embeds on Bandcamp!
A site like Pitchfork, Fader or Stereogum can use an exclusive embed to offer its readers a first listen of an album or track, complete with a link back to Bandcamp to pre-order or purchase. Exclusive embeds can stream tracks that you aren’t streaming from your public album page, they can be restricted to one or more sites you specify, and, like other Bandcamp embedded players, they can be customized for a specific size/layout.
Read this post http://blog.bandcamp.com/2016/01/20/exclusive-embeds/ to find out more.
An overview of Bandcamp’s features is here https://bandcamp.com/labels