a 2 i m

A2IM Member Spotlight: Amuse

Written by Amuse

Global music company Amuse is thrilled to announce its new cutting-edge Music Insights service is now available to all Amuse distributed and label artists. The Music Insights feature easily and efficiently allows artists to fully understand how their music performs on streaming services as well as social platforms including user-generated content, such as TikTok and Youtube. This helps the artist to build a strong overall strategy, and continuously test and compare the various platforms in order to refine it.

This unique way to follow user-generated content from YouTube and TikTok, without leaving the Amuse platform, allows Amuse Pro and Amuse Boost artists to measure their momentum and compare it with their streaming performances. Providing the artist full transparency on which video they have been featured in, as well as the number of views, likes and shares is a major breakthrough that makes Amuse the go-to distribution platform for artists.

Through the new Music Insights features, artists know when they have been featured in a Playlist, whether this is on an Editorial, Algorithmic, or User generated playlist, at both Spotify and Apple Music. This ability to visualize all playlists and follow up on the content promotion can greatly help artists to fine-tune their pitching strategy for future releases.

“Music Insights is a brand-new solution for independent artists – seeing how your music is actually performing on all major platforms, and how fans interact with it, creates a foundation to continuously fine-tune your artist strategy. Having access to all of these insights in one place is a game-changer in the independent music landscape in 2023,” Erik Ljungqvist, Chief Product Officer at Amuse comments.

Amuse has quickly established itself as a top-tier music industry challenger by empowering artists to build their careers on their own terms. This is achieved through technology-driven talent discovery and a passion for amplifying the exploding global independent community. Innovations like the new Music Insights services is what drives the Amuse team, as they continuously look to improve the tools they offer artists and enhance opportunities across the globe. Empowering artists to create on their own terms, while providing the necessary insight and expertise to help break out from the pack in the shifting landscape of global music commerce and development.

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

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