a 2 i m

Traditional Radio Faces a Grim Future, New Study Says

A recent NYU study led by Larry Miller, Director of New York University’s Steinhardt Music Business Program. The study found that while broadcast radio is declining in popularity among the younger generation, streaming services continue to rise. Only 19% of those surveyed cited broadcast radio as a way that they keep in touch with today’s popular music. The report makes the case that broadcast radio stations must innovate in order to survive and compete with increasingly popular digital streaming services, or risk being left behind.

You can read an overview on the report here or download it in full here.

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.