A2IM is thrilled to share our programming for Indie Week 2018 presented by SoundExchange. These thoughtfully curated panels will cover a broad scope of topics affecting our industry and will showcase some of its top talent! Stay tuned for updates on daily schedules, panelists and keynote speakers. Buy your tickets here.
Want to check out the official Indie Week schedule? Click here for the PDF or Download our new mobile app!
A2IM Indie Week presented by SoundExchange Panels
The Power of Brand Storytelling
Beyond the music, what does a label have to do to sell a brand – or rather, a lifestyle? Today brands are no longer just selling a product. For a brand to have influence, it must embed itself in culture, be transparent about its values, and build a community. Whether building a brand around a label, artist, or a product, it’s essential for brands to create an experience around what their fans currently want, while anticipating what they’ll want later.
Finding Success in a Crowded Vinyl Marketplace
The vinyl marketplace has become increasingly competitive with renewed interest from major labels and a rise in re-issues. While the increase in vinyl sales is exciting for the independent community, we are now challenged to compete within the vinyl release cycle. This session will unveil exclusive and compelling marketing strategies designed for independent retail and those who can move the needle.
Develop Your Next Streaming Strategy for Breakout Artists
Playlists are the heavy hitter staple in the music industry. In this session, we’ll pull back the curtain on best practices for labels when developing a streaming strategy for their releases. A data-driven method for introducing listeners to the next hit and timeless favorites will be discussed as well as how streaming has transformed the way artists are marketed and break in today’s industry.
#MeToo, So What’s Next?
In 2017, the “Me Too” movement brought previously silenced stories to the forefront and suddenly launched a space where those impacted over the years felt empowered to speak out. This session will unpack solution-oriented ways the independent music community can become a healthier, safer, and more inclusive environment.
The Relationship Between Touring and Recorded Music Consumption
Touring continues to be a significant driver of music consumption. This session will explore how artists on the road can maximize their streaming revenue and better connect with fans.
Future of Rights Technology
You can’t talk about the future of the music industry without discussing the multitude of changes in rights technology. This session will examine options and best practices for artists and labels to keep a tight hold on their rights while streamlining the process.
Beyond Borders: The Global Label
Independent labels have an opportunity to maximize exposure and create a global extension of their brand. How can artists and labels find opportunities for success – both with physical and digital releases – outside of the United States?
This Isn’t A Black Mirror Episode: The Merging of the Digital and Physical Worlds with AI
In January 2018 Billboard reported that 1 in 6 Americans own a smart speaker – translating to about 39 million Americans. From Siri to Alexa, we’re interacting more with AI. How can labels capitalize on these technological advancements for music curation, distribution, and consumption?
Music Post-Net Neutrality
In an intimate conversation, we’ll explore the concept of net neutrality, the impact it has on the current state of the music industry, and what the future of the business looks like due to this decision.
Our “Radio, NOW” panel will unveil radio opportunities open to independent labels. What are radio programmers looking for? How can we be proactive, continue to foster relationships, and think about radio and its place in a forward-thinking music ecosystem in a new light?
Easy Money: Capitalizing on Neighboring Rights
Much like performance rights, neighboring rights are a way for labels to make money. How does technology make it easier for labels to capitalize on neighboring rights and what do you need to do to claim this money?
State of Play: Fostering a Healthier Music Community
From school programs to live shows, music cultivates community, unites people, and celebrates diversity and creativity. Now more than ever, music is needed to celebrate culture and identity. What are some ways we can build a healthier music ecosystem right in our homebase? As we look ahead, how can we better support efforts to make cities and communities more music-friendly and make a difference for our artists and musicians?
Who’s Next: Making Way For A New Wave of Music Execs
A new crew of music leaders are blazing a trail in a challenging industry. From their point of view, the independent music community’s next in line will discuss what milestones they’ve reached throughout the first chapter of their career, and what the future of the industry looks like to them.
Unity in the Music Industry?
Key licensing reform wins on Capitol Hill, such as the signing of the Music Modernization Act, have brought the music community – including publishers, labels, songwriters, artists, composers, and PROs – together in ways not previously seen. Will this impact future legislation?
Latin Music Explosion
Latin music has created breakthrough moments, with global listening on Spotify up 110% in 2017. In this session, come learn about Latin music’s influence on today’s industry. We’ll talk about recent successes and reveal how you can dip into these markets.
Licensing & Publishing 101: The Nuts and Bolts
From licensing recordings to signing publishing deals, we’re going back to basics in this nuts and bolts 101 session. What should you look for in a third party representation?
Radio and the Economy: Presented by Barry Massarsky
Long-time music industry economist and consultant, Barry Massarsky will present his recent research on radio’s relative economic health. He’ll discuss radio’s significant reliance on sound recordings to drive its economic wealth, the long-standing inequalities between radio and other commercial users of music, and radio’s market status in the car dashboard.
A2IM Indie Week presented by SoundExchange Workshop Descriptions:
Merlin’s 10th Anniversary: Indies Leading the Digital Music Business
To say Merlin has transformed the digital music market is no exaggeration. Ten years ago, independent labels and distributors faced a dilemma: perfectly suited to the entrepreneurial spirit of online innovation but penalized at the negotiating table. While DSPs could secure major label repertoire via a handful of deals, partnering with indies was more challenging. It’d easily involve hundreds of conversations across multiple continents.
Today, Merlin represents the most valuable basket of rights outside the 3 majors and will soon surpass a half a billion dollars per year in royalty distributions. Independent businesses are positioned front and center in licensing negotiations, while their rights are correctly valued. But what of the future?
Celebrating their 10th anniversary, join Merlin CEO Charles Caldas and this panel of indie leaders to discuss the history and future of our business and how members utilize Merlin to grow their digital business.
Squarespace Workshop – Websites & Music Marketing: A practical talk about maximizing an online presence in the Indie music industry
In this one hour discussion, join host Jessica Kausen (Strategic Marketing Partnerships at Squarespace) in conversation with Seth Daggett (Freelance Web Designer) and Alec Steinfeld (Artist Manager) as they explore the dos and don’t of creating great websites in the Indie music industry. They’ll cover the pain points of music marketing, recent web trends, and share practical advice to guide your online marketing strategy.
Members of Pandora’s Artist Marketing and Next Big Sound teams will be on-hand to present best practices for how the independent music community can best leverage the suite of tools available on Pandora to both drive success and guide data-driven marketing decisions. We’ll share the latest updates around Pandora’s Artist Marketing Platform (AMP) in addition to exploring Next Big Sound’s approach to understanding an artist’s data in the context of the industry around them.
Lyric Financial Workshop: The New Business of Music
Given the tsunami of change the music industry is undergoing, there is no longer a one-size-fits-all business model. Learn from top artists and independent labels from a variety of genres who have succeeded in spite of the radical cultural and economic changes. Dive into the fundamentals of their business models, break down the economics and rationale behind them. Can you forecast ROI when looking at launching a new artist or product strategies in a streaming world and how do you finance those investments? Learn how to make the music business work for you.
A2IM’s Education Committee Presents Free Hands-On Workshop Series at Indie Week 2018:
Do you need an introduction to QuickBooks, or a refresher on what’s new? Have you been running your label for a while but want to get some suggestions for best practices in Royalty Accounting? Do you have a team member who would benefit from a class in Public Speaking? A2IM’s newly-established Education Committee will present hands-on workshops at Indie Week 2018 in these three fields. These small group, classroom-style workshops will allow participants a one-on-one opportunity to gain practical knowledge. In order to maximize learning, capacity is limited to 15 participants per session. Follow the links below to claim your spot now — all Indie Week badge holders are eligible, and a confirmation email will be sent to you once you sign up.
Follow the links below to claim your spot. A confirmation email will be sent to you:
Public Speaking Workshop – led by Alison Wenham (CEO, Worldwide Independent Network)
Royalty Accounting Workshop – led by Jennifer Cary (GM Rights & Royalties, INgrooves)
Basic Accounting & Quickbooks – led by Joe Romano (President, Romano & Associates CPA)