Featured Executive: Jarred Goldner, Director of SET.Live
Jarred Goldner, Director of SET, is leading the charge to take SET’s suite of tech tools to the music industry and shake up the way fan relationships are built and nurtured. Over the past 3 years, he’s been educating artists, managers, labels, and artist services groups on how SET.Live (pronounced “set dot live”), empowers artists to capture key fan contact info from audiences on tour.
Tell us about how you got your start in the music industry, and how it lead to the work you do today. So I actually quit my job working in digital marketing and showed up with my box of desk items to this company as a startup before they were ready for me to come on full time. Originally I was going to run account management, but we needed to work with 17 artists at once and no one knew how to get the artists involved. I literally just started cold-calling artists to talk to them, their labels and managers. The department took off and I built a team of really great people. When our company wanted to start our SET division focused on technology I was asked to “just figure it out” again, building our SET team and learning how to best integrate our tech with artists, labels, managers and more.
Is there a success story or career milestone that you are most proud of? Definitely! The last day in June, 2024 we surpassed 10,000 SET.Live events for just this year. For context, in 2023 we were used around the world in 6,000 events all year.
Are there any projects you’re working on or company updates that you’re most excited about? Of course! We are continuing to push the boundaries of what our tech can do and what our overall offering can be for the artist community. We started with only one tool (SET.Live) and have since launched a second (SET.Fan) and in August will be rolling out a third tool. Everything we build is truly focused on fan engagement and collecting contact info so artists can take back control of their fan to artist relationships.
Outside of your work in music, do you have any other hobbies/ particular areas of expertise/interest. I LOVE baseball. I played growing up, used to travel with the Cleveland team on family vacations and have my favorite memories with my family.
Anything words of wisdom? For an artist to have a successful career (I view “successful” as being a full time musician) in todays music landscape you have to build and own a direct relationship with your community. Creating and cultivating your community is the best way to control and grow your career for long term success as a musician.
“Creating and cultivating your community is the best way to control and grow your career for long term success as a musician.“
About A2IM: A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.
Learn more about A2IM here. For information about how to join our community, see here.
