The Marauder team looks back at another SXSW dedicated to introducing some of the finest new-to-you talent from around the world. Today, launching music careers takes a more multifaceted approach as well as a deeper understanding of a fragmented market than ever before.
At Marauder, we are proud to say that we have made this ever-changing landscape our homeground and that we help our clients—artists, managers, labels, startups, festivals, international music trade offices, and more—take on this massive challenge every day; not just over the course of the occasional campaign but rather with the holistic approach of a team member and long-term partner.
With diverse and in-depth experience in the fields of promotion, media, and music marketing, Marauder takes its clients from that first earned press and radio airplay in North America towards an established presence in the world’s biggest and most competitive music market. Or, as Clara Iaccarino, manager of All Our Exes Live In Texas, puts it, “While Marauder’s key services are centered in the realm of media and marketing, this is a team that digs deep to deliver the full suite of support for artists breaking a new territory.”
“Many artists don’t know where to start once they are ready to tackle the North American market. We try to make the territory that much more accessible for emerging artists and those who work with them. From the past week at SXSW, some of our clients are already in serious talks with record labels, booking agents, and festival promoters that had otherwise not seen these artists perform. It’s these kinds of results that validate the many hours that go into developing the early relationships,” says Marauder’s managing partner, Rev. Moose.
As we gaze towards those warm summer days, Marauder is gearing up to launch Independent Venue Week in the US this July. We see this undertaking as yet another way to champion new and independent music by celebrating the invaluable contributions made by the very venues that form the career-basis for artists and music business professionals alike.
Marauder is a boutique music marketing firm with a focus on developing emerging talent within North America. By custom creating long-term strategy and services for each client’s specific needs, Marauder shows a true prowess in media and industry engagement. Its unique advantage in the market comes from not just providing services to its clients but also putting them in position to grow.