a 2 i m


Duetti, a fintech platform democratizing the industry, unlocks cash flow for independent artists, allowing them to sell master catalogs, tracks, or parts thereof via a transparent, data-backed model.

Company Background
Recognizing that the traditional music industry often favored established A-list artists, Duetti was founded in 2022 by Lior Tibon, former COO of TIDAL, and Christopher Nolte, a former Business Development executive at Apple Music, with the mission of giving a wide range of artists quick and easy access to catalog sales and unlocking new investment opportunities. Duetti is supported by some of the most innovative investors in the music and tech industries, including Viola Ventures and Roc Nation.

Duetti’s Model
Duetti’s transparent model provides data-backed prices for established tracks, allowing independent artists to sell masters for individual tracks or even parts thereof. Duetti then markets those tracks going forward using unique ROI-focused techniques. This approach dismantles the traditional barriers that kept lucrative opportunities for A-list artists, democratizing enabling independent artists to monetize their catalogs earlier in their careers. These deals serve as gateways to a diverse array of opportunities.

Artist Success 
Duetti champions a highly transparent, customized approach to catalog management, granting artists and labels at various career stages the autonomy to select which tracks they’d like to sell while offering flexibility in ownership. This allows artists to make strategic decisions aligned with their unique artistic journeys.

Through Duetti, artists and labels gain access to immediate capital that can be employed to further their creative endeavors and career goals. Even in cases where deals aren’t finalized, the process equips independent rightsholders with valuable reference points for assessing the value of their work, fostering a better understanding of their market worth.

Duetti’s Results 
The company’s innovative approach has yielded strong results, partnering with over 60 independent artists. Notable talents such as CVBZ, Sylvan LaCue, and Croosh are just a few who have embraced Duetti’s unique model. Artists have received up to $1M for their catalog and single-track masters, an unprecedented feat that finally levels the playing field for independent artists. 

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.