a 2 i m

Associate Member Spotlight: Black Box

Black Box is a modern marketing agency designed for the music industry. Our vision is to help our clients develop engaged audiences through branding, marketing, and partnerships. We offer custom solutions for labels, publishers, managers and artists, with a digital-first mindset. And whether you are signed or independent, our approach is simple; know yourself, know your fans, build your business.

The company was founded by Livia Tortella (former Co-President & COO of Warner Bros. Records) in 2014, with offices in Los Angeles and Nashville. Since inception, Black Box has serviced over 100 artists, with an active roster spanning clients such as Atlantic Records, Dualtone, Red Light Management, and Red Bull Records and artists such as Andra Day, AWOLNATION, Bridgit Mendler, for KING & COUNTRY, Janelle Monae, Jidenna, St. Beauty, Warm Brew, and more.

As a full-service agency with staff for strategy and execution, from creative to distribution, Billboard coined Black Box “a “high touch” approach missing from the automated marketing platforms flourishing these days.”

For capabilities, services, and case studies, simply email [email protected]

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.