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Quarantunes
Music has always been a means of connectivity, and quarantunes are no exception. Between sharing playlists of their favorite quarantine songs, leaking unreleased music, or parodying classic songs, artists are finding new and organic ways to connect with fans through music during the COVID-19 crisis. Check out some of our favorite examples below:
- Rita Wilson created “Rita Wilson’s Quarantunes” for anyone quarantined and in need of some tunes, after being diagnosed with COVID-19 herself.
- The Knack created a parody of their hit “My Sharona” called “Bye, Corona!”
- Kehlani leaked a song from her upcoming album.
The Live Stream
It took a pandemic for users to widely start going Live, but artists have finally adopted the feature. While playing an impromptu performance is always a good default, here are a few ideas and examples of artists that have innovated the digital live space to engage with their audience in a way that is unique and true to their brand.
- Hunter Hayes hosted his #Rescheduled Live tour on YouTube.
- YUNGBLUD created his own version of a late night show, “THE YUNGBLUD SHOW LIVE” complete with skits, guest features, and performances.
- Lizzo led a guided meditation on Instagram for fans.
The Series
As people continue to adapt to spending more time at home, their consumption habits continue to change. While audio streaming has seen a decline in consumption in recent weeks, video content is performing exceedingly well. Artists are shifting their focus to video and social content to capitalize on this opportunity. Check out a few of our favorite new artist series below.
- Jesse McCartney started a new series, “The Quarantine Couple,” a satirical Instagram series following him and his wife during quarantine.
- Miley Cyrus created a new Instagram series,”Bright Minded” discussing how to stay LIT in dark times.
- David Grohl shared an autobiographical short stories series on a new Instagram page.
You can get in touch with us at [email protected] to learn more about our capabilities or share any ideas for artist partnerships.
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