SET.Live (pronounced “set dot live”), is a mobile-based live event tool that artists can utilize across their entire tours to capture fan contact info. SET.Live can attach to whatever unique in-show experience that you want to deliver to the fans – things like giveaways, voting experiences, etc.
In exchange, artists are able to capture fans’ names, phone numbers, email addresses and more. It’s the “two-birds-one-stone” approach – reward fans at shows and in turn, collect their contact info for future marketing and outreach. SET.Live is designed to make the mobile experience for fans as easy as possible by remaining completely app-less and 100% web-based.
Back to basics – build your own black book of fans
As an artist, you’re constantly trying to perform in front of as many people as possible. Why are we not talking more about the fact that you never truly know who’s at your show – meaning, you’ll never know their names, or how to reach them directly? So as an industry are artists, managers, labels, and marketers just banking that a fan simply follows an artist on social media, in the hopes that they’ll be able to create a lifelong relationship?
Take the old-school concept of a rolodex: a black book of contacts, with phone numbers, email address, and more. Now imagine if your artist had a tool to build that rolodex so that it keeps growing and growing over time. Where could an artist get their hands on something like this?
Cue a solution…technology. The team at Music Audience Exchange (MAX) has built a suite of technology tools, all umbrella-ed under the name “SET”, dedicated to enabling artists to build direct relationships to their fanbases.
Bringing old-school concepts to a new age
Everyone’s goal is always to work smarter, not harder – and our SET suite of tools are designed for artists to unlock fan contact info, learn more about them, and provide better user experiences so that your fans actually engage and activate. Stop relying on the algorithm in the hopes that your fans see your new music or tour announcement on socials. Break away from the grasp of ticketing companies who don’t share complete fan contact info (if they even share it at all). Using SET tools like SET.Live and SET.Fan, artists, managers, marketing teams, and labels can cut through rigorous attempts to reach fans and start communicating with them immediately.
A suite of tools to rule them all
Other tools within the SET suite include SET.Fan (“set dot fan”), a customizable survey tool meant to engage and extract more robust fan data beyond just basic contact info. Want to know what DSPs or social platforms your fans are most active on? What brands they want to see you work with? What they think of your new merch designs? Build and promote your own survey at any time, whether you are touring or not, and let the fans give that direct feedback back to YOU (forget the concept of “third-party data” – this is now ZERO-party data).
How To Get Started
We’ve built our own rolodex of artists using SET.Live (as well as our other tools) to capture hundreds of thousands of fans across every genre of music; including acts such as Alicia Keys, John Legend, Jelly Roll, thuy, The Black Pumas, Sleater-Kinney, Miranda Lambert, and more. Sign up for a free SET.Live account today, or fill out the form here and the SET.Live team can give you a full demo, answer any questions, and show you around all our different features.
Learn how to Capture Every Fan, Everywhere by tuning into SET.Live’s webinar on Thursday, July 25th at 1pm ET!
SET.Live is a completely app-less, web-based tech tool to grab fan contact info from show-to-show on tour. Join this session with Jarred Goldner, Director of SET, to watch a live demo of their touring and digital tech products….along with real-world examples from artists using SET’s tools to engage fans directly and capture contact info for their own marketing strategies.
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