a 2 i m

AIM 2017 Guide to Sync

Licensing music to film, computer games, the Internet, corporate videos, TV or any other visual and sound combination (the business of synchronization or ‘sync ’ licensing) has become a key revenue stream for many record labels, artists and publishers (rights holders) some of whom earn more income from this activity than through record sales. It is estimated that licensing repertoire to film and TV generates around £25 million per year for UK labels alone (source: BPI) and millions more in publishing income.

It is, therefore, no surprise that AIM receives many requests to supply information about this business area, and we are now proud to present an honest and practical guide to assist those who wish to incorporate a Sync licensing strategy into their business planning.


  • Provides an overview of sync licensing markets and opportunities.
  • Provides information on how best to reach key decision makers.
  • Examines fees and terms.
  • Provides an indispensable A – Z of sync licensing ‘tips’ for anyone intending to market their own music to music supervisor s and creative decision makers.
  • Includes a directory of key Sync licensing decision makers.


This guide for music rights holders is not intended to be an academic textbook but a document that provides practical advice and an overview of the marketplace.

The guide will be updated every six months and is available from



Download the full AIM E-Guide here


About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.