a 2 i m

A2IM Member Spotlight: The Bloom Effect

Written by The Bloom Effect


The Bloom Effect is a full-service agency specializing in publicity, marketing, branding, artist development, and international consulting within the music industry. The agency takes great pride working in multi-genres including Jazz, Rock, Reggae, Americana, Electronic, Pop, World, Bluegrass, Punk, Hip Hop and Soul.

Throughout the years, The Bloom Effect has produced, promoted and publicized over 2000 concerts, 600 album campaigns, hundreds of singles and a plethora of artists including The Zombies, Tower of Power, Masta Ace, Simple Minds, Raul Midón, Lotus, Avery*Sunshine, AJ Smith, Gangstagrass and many others across multiple territories world-wide. 

Happening This Week

This week, the New York-based PR/Marketing firm is promoting their clients in Nashville at Americana Fest.  


Roots/Folk Artist Abe Partridge is from Mobile, AL. 

His vinyl only EP ‘Alabama Skies’ will be out later this year and a full length on Feb 10th, 2023 called ‘Love in the Dark’.

He’s speaking on a panel called ‘Homegrown’ -Artist Marketing on Thursday, September 15th at 4PM and then performing on Music Row’s The Well at Koinonia at 10PM Saturday, September 17th. 

Abe is featured on Mountain Stage this week  available across 250+ radio stations. https://livesessions.npr.org/videos/abe-partridge-young-love

He is also releasing a podcast called ‘Alabama Astronaut’ and a Comic Book later this month. 


Gangstagrass’s fiddle player B.E Farrow is up for Instrumentalist of the Year at the Americana Honors/Awards. 



Pop artist AJ Smith is gaining steam at modern rock radio in Top 100 at #83 on Mediabase ALT Chart this week with his latest single “We’re All Gonna Die” and over 500K streams on Spotify. 

He’s on tour including Atlanta at Eddie’s Attic on Wednesday, Sept 14th with an appearance live on Good Day Atlanta and then at Hotel Cafe on Tuesday, Sept 20th in LA. 


There’s a new album from Simple Minds ‘Direction of the Heart’ being released Oct 21st. First two singles currently available “Vision Thing” and “First You Jump”. 


2x Grammy nominee Raul Midón is releasing a much anticipated guitar duets project later this year that another Bloom Effect client Stephane Wrembel is also featured on.  Wrembel is releasing Django New Orleans in Spring 2023 and will be touring his Shades of Django production on a few dates this Fall including Pepperdine Arts in Malibu, CA on Oct 23rd and Jazz at Lincoln Center on Nov 4 & 5th 

Catch Them at Mondo.NYC

The Bloom Effect is also on the board of advisors and partner with MondoNYC.  In its sixth edition, the music & tech conference takes place on Oct 11-14th, 2023 at the Williamsburg Hotel.


Sitting in the intersection of art, culture, lifestyle and all the cutting edge mediums, The Bloom Effect understands artistic sensibilities, aesthetic and a knack for discovering raw talent.  Known for its huge rolodex and magic in connecting brands with talent, it recognizes a great match at the core by understanding the client’s needs and recognizing what the audience wants.   Creating the buzz, building growth, it is in Bloom after all! 

For more information, visit The Bloom Effect at Website: InstagramTwitter:LinkedIN:Facebook: YouTube:Apple: 

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
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