Member Spotlight: Sureel

Protect your music in the AI era with SUREEL.AI. Take control: prevent AI use or allow it and earn. Set usage rules and detect unauthorized use. Stay in charge and monetize your creations.


A2IM members – You write, create, release, market, promote music for a living and thank goodness for the music. Has AI been keeping you up at night? 

What’s the threat of AI in our world of music? 

  • AI song generators produce new 3 minute pop songs in 30 seconds
  • They trained their machines on your songs
  • They never asked for permission
  • And they aren’t crediting you, or clearing samples or sharing royalties with you 
  • And they don’t think they need to

How to protect your music? 

  • As artists, take control and protect your creations in the SUREEL Registry
  • When you register your human created music in the SUREEL.AI Registry, you let AI companies know what you own. (with a timestamp!)
  • SUREEL provides a solution at the root of the problem and let’s AI companies know what you, as an artist own

Now that you are registered with SUREEL, you are in control:
1) Allow or block AI training use (e.g. choose whether your music can be used to train AI models)
2) Set your own rules for usage (e.g., limit how much of your track can be used in new creations)
3) Track how AI companies are using your music (e.g., see which platforms are using your music and how).

SUREEL.AI offers solutions to protect your art in the AI era.
Sureel.AI champions artists’ rights in the AI era. Whether you choose to block your music from AI training or collaborate and earn, we protect your decisions and track attribution for fair compensation. Our platform empowers you to control how your music (and other assets) is used, ensuring your artistry is respected and rewarded. Together, we create a  future where human artistry and AI innovation coexist harmoniously.

“Sureel isn’t just a platform; it’s a promise to every creator. It’s a haven where artistry is not only seen or heard, but also felt and respected in every derivative piece.” 

– Tamay Akykut, Founder + CEO

And to go deeper into the implications of AI on music, here are some more thoughts from SUREEL president, Benji Rogers. 

Keep up with Sureel!

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.