A2IM Education Committee Monthly Webinar Series
July’s topic: International Marketing.
Filmed live on Wed, July 25, 2018 at 1:00 PM EDT
Education Committee Member & A2IM Advisory Board Member Zena White (Partisan Records) was joined in conversation with Amit Nerurkar (Face-Less & Doomtree Records). Together they dove into the topic of International Marketing covering an array of discussion points including, but not limited to, strategy, communication and promotion.
About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.