A2IM: American Association of Independent Music

Posted in Events, Member Services, Members Only, Special Offers by A2IM

Register today for Billboard’s Music & Advertising Conference

September 15-16, 2010 at the Westin Michigan Avenue in Chicago, IL

Join Billboard and Adweek in Chicago to explore how the worlds of music and advertising are intertwined, and examine how big brands, artists and music supervisors are benefiting from working together during captivating keynotes interviews, informative case studies, and interactive panel discussions.

We strive for ways to provide you with useful information for personal and professional development in this area, and so we are offering a FREE White Paper entitled “What Makes a Sponsorship Great.” Billboard took a look at three standout music and branding campaigns to see what factors made them unique, thought-provoking and successful including the Kia Soul Collective campaign, the KC Masterpiece campaign with Keith Urban and the campaign by Zac Brown Band and Ram Trucks.

To download your FREE copy, click here.

Attend Music & Advertising Chicago To:

• Gain more insight on the process of placing music in advertising
• Meet the music supervisors who’ve worked with McDonalds, PMI, Nintendo & other big brands
• Hear from music supervisors behind popular TV shows such as “Dexter,” True Blood,” and “House”
• Learn how to score a tour sponsorship
• Get your music publishing questions answered

…and MORE

Connect with the Best in the Midwest!

Visit the website, click here.

Posted in Education by A2IM

Ever feel like there are new tools, better ways to market your music, valuable resources that are passing you by because you’re too busy, too under-staffed, or not “technologically gifted”?

Keep in mind that A2IM is your “extra employee” and, by extension, the A2IM New Media Committee (NMC) is a team of digital marketing expert members formed to help A2IM members navigate through the often choppy (and confusing) waters of the digital & new media landscape.

For the past year, the NMC has been writing and distributing ‘White Papers’ offering short guides with best practices tips on how to improve your company’s marketing efforts in the digital world.

Here is the latest – Facebook. An independent’s guide to marketing music effectively on the Facebook social network.

Now that you’ve read the “How To” paper they’ve written, the NMC is offering further assistance…

Posted in Education by A2IM

This week, A2IM’s New Media Committee will be continuing our series of digital marketing white papers with a simplified guide to Facebook for labels, artists and bands.

In conjunction with the paper’s release, we are announcing the Extreme Facebook Make Over Contest!

A2IM members can enter to win a chance to have their label or artist’s Facebook page “made over” by A2IM’s New Media Committee. Don’t have a page? We can create one for you! We’ll pick one A2IM member’s page, and we will modify or create your page according to the best practices outlined in our White Paper.

To volunteer or submit your Facebook page for consideration, email the label or artist to be considered as well as the current status of their Facebook presence to Tim Foisset at tfoisset@razorandtie.com before 12pm ET on Monday, May 10th.

Posted in Commerce Opportunity, Education, Member Services, Members Only by A2IM

Posted in Press Releases by A2IM

FOR IMMEDIATE RELEASE – FEBRUARY 18, 2010

Serving the twin priorities of education and charting a roadmap for the future of independent music, A2IM is stepping up their popular Tech Day program with a pair of events devoted to the rapidly expanding role of social media in the music business – and ways to effectively employ new platforms from an independent’s perspective.

Slated for February 23 in New York at the Recording Academy’s New York Chapter, and March 18th in Austin during a SXSW breakfast meeting, the events will serve not only as seminars and workshops, but as showcases for the work of A2IM’s New Media Committee, who will be unveiling its latest A2IM white paper: “Social Networking – An Introduction.”

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Posted in Events, Members Only, Special Offers by A2IM

What: A2IM SXSW Fifth Annual Brunch/Tech Day
When: Thursday, March 18th from 9:15am to 12:15pm
Where: Champions Sports Bar and Restaurant (300 E. 4th Street | Map)  — Enter at the corner of E. 4th & Trinity
Note: This event is open to all American Independent labels (members & non-members) and all A2IM associate members but you must RSVP!

RSVP to al.verik@a2im.org

Meet your independent music colleagues and network.

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