Posted in Member Services, News by A2IM
PledgeMusic is a direct-to-fan platform that helps artists, labels and managers fund or pre-sell their music, all while engaging fans with exclusive items and experiences.
Artists about to record an album, EP, music video or even head out on tour can offer unique items and experiences for fans to pledge on. In exchange, fans get access to exclusive ‘pledger-only’ content such as downloads, streams, videos and more. Pledge is heavily integrated with social media and can help increase an artist’s online presence exponentially.
PledgeMusic takes on the heavy lifting of making campaigns an immersive and rewarding experience for artists and fans. Pledge can help extend the marketing push for an artist, acting as a long lead presale (physical and digital sales can be reported to Soundscan). Artists can also donate a portion of what they raise to a charity of their choosing.
PledgeMusic has worked with a variety of independent labels (such as Moshi Moshi, Fierce Panda, Brushfire, Co-op and Razor & Tie), plus has a deal with INgrooves Fontana to be the sole direct-to-fan platform for all of their labels.
Among the many artists that have run successful campaigns are Ben Folds Five, Rachael Yamagata, Rhett Miller, The Libertines, Juliana Hatfield, The Lumineers, Luscious Jackson, Langhorne Slim, The Damnwells, Funeral For A Friend, Margot & the Nuclear So and So’s, Madi Diaz and more.
For more information, please email Benji Rogers and Mike Fordham. You can also check out the platform at www.pledgemusic.com.
