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Read: A Road Map For Indies (PDF)
(Published January 30, 2010 in Billboard Magazine)
Posted in 2010 #31, Events, Newsletter, Special Offers by A2IM
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Posted in Special Offers by A2IM
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Dow Jones & Nielsen
November 12-13, 2009 – The Roosevelt Hotel, NYC
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Posted in Newsletter by A2IM
BY: BRUCE IGLAUER
Article Link: http://www.billboard.biz/bbbiz/search/article_display.jsp?vnu_content_id=1003988178
“Labels are obsolete.” We’ve read this line a hundred times, and heard this “wisdom” from bloggers, columnists and even artists whose successful careers have been bankrolled by well-established record labels. With the decline in recording costs, the rise of social networking sites for promotion and the “level playing field” created by retail downloaders, the DIY approach has become the mantra of many aspiring recording artists.
Don’t believe the hype.
It’s true that musicians can now cheaply access the technology to record and attempt to market their own albums. According to Nielsen SoundScan, there were 105,000 new album releases last year in the United States, including digital-only titles. But let’s be clear: The ability to make an album isn’t the same as the ability to market and sell it.
A few artists have made their own recordings, put videos on YouTube, created MySpace pages and went on to sell a significant amount of music. But not many. Of those 105,000 albums from 2008, only 6,000 sold more than 1,000 copies in their first year of release. So, where’s the disconnect?
