Mission

Mission Statement: A2IM helps Independent music labels improve business by promoting access and parity through advocacy, education and connection-building with one another and affiliated businesses.

A2IM is a 501(c)(6) not-for-profit trade organization representing a diverse group of over 400 Independently owned American record labels. A2IM’s independent community includes music labels of all sizes and staffing levels across the United States, from Hawaii to Florida, representing musical genres as diverse as our membership, including Bluegrass, Blues, Children’s, Classical, Comedy, Country, Dance/electronic, Gospel, Folk, Hawaiian, Jazz, Hip-Hop, Latin, Metal, New Age, Pop, R&B, Reggae, Roots, Soca/Caribbean, Traditional American, World, and more.

“Independent” doesn’t refer to a specific genre of music, nor does it mean lesser-known artists. For example, A2IM member labels have issued music releases by artists including Taylor Swift, Mumford & Sons, The Lumineers, Adele, Alabama Shakes, Arcade Fire, Run the Jewels, Bon Iver, and many others.

A2IM supports a key segment of America’s creative class and small business community. As an organization, we are committed to protecting the value of America’s Independent musical contributions and influence.

A2IM is uniquely positioned to serve as a central voice for a diverse community of Independent labels operating within the United States. The A2IM organization represents Independents’ interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community.

OUR OBJECTIVES

Equity and Leadership in Commerce
A2IM is committed to ensuring Independent labels are at the forefront of negotiations with digital services. We oppose organizations that treat Independent labels and their artists as a second-class tier of content in licensing negotiations with our community.

Access to Media
Independent music has historically been underrepresented in mainstream media, including broadcast radio and television. A2IM reminds media broadcasters and elected officials that diversity on the public airwaves is in the best interest of the public. The fact is Independent music dominates on-demand digital service playlists illustrating that fan appetite for Independent music is greater than current commercial radio and television representation. A2IM works closely with broadcast partners and the FCC on greater representation for Independent music in mainstream media.

Government Advocacy
A2IM represents the Independent sector’s interests in government and legislative issues. Current initiatives include greater transparency in direct sound-recording licensing, fair rates for music usage to ensure sound recording owners and their artists are fairly compensated while providing for sustainable business models for digital services, establishing a terrestrial radio sound recording royalty to prevent AM/FM Radio from using and profiting from music content without compensating rights holders, and efforts to combat music piracy.

Growth in International Partnerships & Trade
A2IM acts as a guardian and representative for the interests of U.S. independents relating to multilateral trade negotiations and agreements that affect the Independent sector.

A2IM sponsors trade missions and programs to promote international commerce and connectivity for its members.

Providing Business Opportunities Through Member Networking
A2IM events, such as our flagship conference Indie Week, and presentations throughout the year establish a gateway for advertisers, agencies, digital services and distributors to access the Independent label community directly and efficiently.

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