Word is circulating that Rhapsody is approaching independent labels seeking an extension to their license(s) with sign-off within a week that would allow Rhapsody to use your music to beef up their non-interactive webcasting service (similar to Pandora, Slacker, SOMA-FM, etc.) where they are currently a minor player, but without the limitations that these other webcasters have to comply with that are valuable to independent labels and artists. (more…)
2011 March
You are browsing the archive for 2011 March.
Amazon has announced the launch of their digital music locker service where consumers can store both legally and illegally acquired music. What is most surprising in this news is that they’ve done so apparently without securing licenses from labels or publishers and no announced plan to share any revenues generated with the creators community. A2IM received a phone call from Amazon late this afternoon but heard nothing that you couldn’t read in the public news. It appears that Amazon did not alert any segment of the music industry about their launch in advance and everyone is figuring out what their reaction(s) should be. We’ll continue to speak and listen to our colleagues on your behalf and report to you what we learn. Until then our feeling is we should take a breath and find out as much as possible before commenting further.
We wanted to share these great photos from A2IM’s 6th Annual Breakfast and One-on-One Sessions with Licensing & Publishing or New Media/Digital Marketing companies on Thursday, March 17.
Big thanks to our sponsors, X5 Music Group, for making the magic happen!
Posted in Member Services, News by A2IM
Introducing Artist Builder: A New Tool For Social Marketing Developed by The Orchard
Artist Builder is the quick and easy way to simultaneously publish artist updates, tour dates, photos, and videos to Facebook, Twitter, Myspace and artist sites/blogs, eliminating the headache of updating individual profiles across multiple networks and sites. Users will also be able to sync tour dates with Songkick. Artist Builder complements The Orchard’s core distribution business, while making social marketing simple, fast, and in the near future, trackable against digital sales, so users can see which messages and networks are effective. To view the tool in action, watch this quick video: www.theorchard.com/artistbuilder. Artist Builder is now available to all Orchard clients.
For more information about The Orchard’s distribution services, please contact Tommy Borscheid at tborscheid@theorchard.com.
A2IM Associate Member, Orpheus Media Research, shares their recent research on the music discovery process.
To read the article, click here.
For more information, please contact Alison Conard at alison@orpheusmediaresearch.com
Topspin’s Ian Rogers Co-Instructs Entertainment Course at UCLA
Presented by UCLA Extension and The Recording Academy®
X 448.75 Music 4 units
Reg# W3097B
$655
UCLA: 39 Haines Hall
Wed 7-10pm, Mar 30-Jun 15, 12 mtgs
Enrollment deadline: Apr 13
https://www.uclaextension.edu/r/Course.aspx?reg=W3097
UCLA’s Entertainment Studies and Performing Arts Program and The Recording Academy join together to connect the best and the brightest executives in our business with the next generation of artists, managers, and marketers of recorded and live entertainment. The digital age has forced massive changes on the entertainment industry; how do you break artists and their work in this brave new world? This in-depth course provides perspectives on this and other vital questions from some of the most influential people in the business, as they directly address new artist development; branding and marketing; building and maintaining a fan base; new strategies for the Internet and wireless technologies; online and digital marketing; touring and merchandising; retail sales; music publishing; film, television, and games; radio and video promotion; and much more. It’s a basic tenet that personal relationships are crucial in any business, and this is especially true in the music industry, which is vastly influenced by a handful of key executives.
