Welcome to A2IM’s Featured Executive column, where we highlight executives making moves and supporting the growth of the independent community. To submit yourself or a friend for a potential feature, fill out this form.
Before Creambridge, Will worked his way up from intern to co-manager for David Sabastian, a Los Angeles based multi-hyphenated creative. Notably, Will recently helped close a partnership deal with BPG Music and Warner Records on behalf of David Sabastian and his imprint, Believe In Yourself Records. Most recently, Will’s client Solowke released his first single “Outta Sight Outta Mind” after the artist spent 26 months incarcerated.
Can you tell us a little about Creambridge?
Creambridge is a full service music company that specializes in talent management, brand development, and marketing consultation. Our company strives to empower musicians to materialize their artistic vision while developing the business acumen to maximize the value of their brand and to retain control of their intellectual property ownership.
What are your long term goals for Creambridge?
We want to help our Milwaukee based hip-hop clients obtain platinum records! Which hasn’t been accomplished by an artist from the city since Coo Coo Cal in 2001. We also aspire to secure a joint venture partnership with a major label to unlock more resources to discover and develop talent on the label side.
Finally, we wan to build a state of the art recording studio and creative hub on the northside of Milwaukee, and eventually launch a music (hip-hop pedagogy) education curriculum and school in Milwaukee.
A school for hip-hop pedagogy? Community involvement seems to factor a lot in your goals for Creambridge.
Social impact is a significant part of our company culture and ethos.
We’re currently planning an initiative that will provide subsidized driver’s education classes for 300 underserved teens in Milwaukee to help combat the rampant auto theft and reckless driving within the city.
Any exciting updates from Creambridge?
Do you or someone you know fit the bill? Submit an executive here.
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.