If you’re releasing new, independent music, you know firsthand that the YouTube is an essential piece of the marketing mix for artists; but you also know that it’s an ever-evolving platform designed to serve fans in different capacities. From Official Artist Channels to Shorts, join us to get caught up on all things YouTube in 2022 – they’ll have case studies and breakdowns on the latest tools and features that artists, labels, managers and marketers can utilize in their next campaign.
Note: Keychange is the international initiative whose mission is to transform the music industry by achieving parity for women and gender minorities across festivals and organizations. Priority attendance to all Keychange workshops and masterclasses will be given to women and other gender minority attendees, as well as attendees from underrepresented racial and ethnic groups. (Please see RSVP page for more info.)