How to market Physical in a Streaming World?

Physical music grew from 393M (2020) to $690M (2021) (MRC). If your marketing plan doesn’t include physical – then you are leaving revenue on the table. What does a solid marketing set-up look like at brick-n-mortar retail these days? Co-op funding? Retailers’ expectations for label support? What is the best, most cost-effective way to market my titles in the indie stores, small chains and specialty stores?

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