Welcome to A2IM’s Featured Executive column, where we highlight executives making moves and supporting the growth of the independent community. To submit yourself or a friend for a potential feature, fill out this form.
This week’s featured executive is Marissa Putney,
Vice President, International Label Management at The Orchard. The Orchard is the industry’s leading global music distributor and artist and label services company operating in 45 markets worldwide.
What is Marissa’s role at The Orchard?
In her role, Marissa leads the International Label Management team based out of New York, acting as the lead on building campaigns to propel international artist growth and development. She works with other territories and their priority releases, alongside independent labels, managers, and artist teams. Marissa’s day-to-day consists of seeking out areas of opportunity to widen artists’ reach – crossing country boundaries and languages – while working alongside various internal departments from marketing, advertising, finance, legal, video services, and more. Her international expertise spans across working with other developing artists from Turkey (Emir Taha), Spain (DORA) and Japan (YOASOBI).
What are some project highlights from your time at The Orchard?
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A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.