Welcome to A2IM’s Featured Executive column, where we highlight executives making moves and supporting the growth of the independent community. To submit yourself or a friend for a potential feature, fill out this form.
This week’s featured executive is Katrina Frye, CEO of Lauretta Records, a newly minted BIMA Fellow. With ten years in the music industry Katrina Frye works as a the Principal Consultant at Culture Shift Collective, is an adjunct professor at California Baptist University teaching Music Entrepreneurship & Music Marketing, and CEO and founder of Lauretta Records.
Lauretta Records is an independent music label based in Los Angeles, CA with a unique focus on new artist development, and breaking brands into television and film licensing. With over 50 song placements stretching from movie trailers, promo spots, television shows, and national commercial campaigns, they believe tv and film are the new ways to discover talent.
My label Lauretta Records wants to capitalize on all my connections to bring underrepresented people into the light. I want to make money for the voices that have been background singers, voice-overs, choir directors, etc. I know there is a talent to be discovered and nurtured and this is my work.
Through Lauretta Records, Katrina hopes to continue bringing underrepresented artists to the stage through the process of sync, reaching international audiences. Lauretta Records works to develop artist’s brand stories and visuals as well as teach them about the industry. Her foremost concern is to support artists in a holistic way by also letting them have ownership of their copyright.
When asked about the future of Lauretta Records, Katrina steadfastly responded: “My dream would be that our label is a jumping-off point for artists to get business savvy, quality products, and deep confidence in order for them to reach new levels in the music industry. I feel this responsibility deeply as a woman and as a black woman to do this with excellence!”
Do you or someone you know fit the bill? Submit an executive here.
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.