5Towns Records is an American record label based in New York City, founded in 2016 by shoe designer Steve Madden and his business partner, music industry & branding veteran Steve Feinberg.
Feinberg whose company 8spoke, consults for Madden’s brands on music/culture, has been working with Steve Madden on all brand music endeavors for the last 5 years. With the continuing success and the consistent growth of the Steve Madden Music platform, the two Steves decided they wanted to get even closer to the music and the artists… and 5Towns Records was born.
Feinberg’s achievements as a former artist manager, that discovered and managed multi-platinum artist Good Charlotte and worked with a dozen more including, Flight of The Conchords and My Morning Jacket, his work with the major labels, publishers and distribution groups to curate music programs while establishing artist/brand relationships, lead them to create this exciting new venture.
Seeing the industry change incredibly in the past few years, 5Towns considers itself a new label for the new age. Now that brands have become a bigger, more important and more accepted part of the music world, 5TR is in a unique position to help artist be heard AND seen.
Unlike most companies, Steve Madden is not only a brand but a real person, a fan who LOVES music and wants to be an integral part of discovering, working with and developing artists. 5Towns is part of the creation of a whole new version of the industry. While there has been a lot of “artist vs label” sentiment lately, 5TR is uniquely positioned to be artist driven and artist centered. 5TR can alleviate great deal of that skepticism as an independent label with its own funding, but unlike most indie labels out there…they have the ability to utilize the incredible brand association potential (when necessary) to completely separating themselves (when appropriate). 5Towns is in a positively uncommon position. The label will be positioned unique to every artist signed to 5Towns. 5TR seeks to build a stable of artists who are proud of their label.
In a cynical time, bookended by tales of corporate overreach, 5TR is a label artists can turn to, knowing their message will be heard and their vision will be supported. 5Towns Records is where passion, hard work, vision, talent, music and ambition meet.