Razor & Tie seeks Marketing Manager

Posted: June 3, 2010 at 11:23 am by  Anonymous

Marketing Manager

Razor & Tie is seeking a Marketing Manager with 3 + years relevant experience. This individual should have a broad musical knowledge across many genres as well as an interest in other aspects of pop culture. The position requires a self-starter who can work both independently and within a team environment. Entertainment industry experience particularly in the music business is preferred. The ideal candidate should have a proven track record of successfully-executed promotions and a robust contact list.

MARKETING
Developing and writing marketing plans for a variety of CD and DVD releases.
■ Overseeing tour marketing, college marketing, print advertising (including executing own media buys), cross-marketing/partnership marketing.
■ Coordinating closely with sales/retail marketing staff, publicity, radio, new media, and licensing departments.
■ Policing independent marketing companies.
■ Arranging artist promo tours, strategizing and booking travel as necessary.
■ Distributing regular updates to all key internal and external team members.

PRODUCT MANAGEMENT
Responsible for product managing a variety of CD and DVD releases.
■ Coordinating packaging and manufacturing with production, designers, photographers.
■ Involvement in a project from its onset (coordinating with A&R department on releases as they’re being recorded, and video production department on releases as they’re being shot).
■ Direct creation and design of tools (sales collateral, product stickers, POP, print ads); write all ad and sales copy.
■ Day-to-day point person for artists, management, booking agents.

FINANCIAL
Recommending, maintaining and overseeing project marketing budgets and P&Ls

DIRECT REPORTS
Oversee marketing assistant and interns.

Please email Fred Null in the Razor & Tie HR Dept at fnull@razorandtie.com with resume and cover letter including salary requirements.


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