Starting a thread for A2IM members with panels at SxSW…starting with mine.
Making Streaming Royalties Fair(er)
Dick Huey / Toolshed
Sharky Laguana / Bandago, Creeper Lagoon
Rasmus Rex / Rhythmic Music Conservatory, Denmark
Streaming royalties from subscription services like Spotify, AppleMusic, and others are distributed using the “Big Pool” (pro-rata) distribution method. There are questions as to whether this method of royalty distribution is fair or even in the best interests of the music industry (artists, labels, and services). A new approach is the “Subscriber share” model. Subscriber share distributes royalties based on the plays of each individual subscriber instead of pro-rata across all subscribers. Can the subscriber share approach to royalty distribution increase royalties for artists with fan bases as music streaming services start to scale?
Here is my panel. I’d love to support other A2IM members who are speaking. Great idea.
Four Agreements Every Artist Needs to Understand
If you’re an independent artist, songwriter, producer or manager, this panel is for you! Four prominent entertainment lawyers dig into the key contracts you need to understand to be successful: Management, Label, Publishing, and Band Member agreements. You will learn key terminology, negotiation points, and the pitfalls you need to look out for. If you are serious about your career, then this is a must-attend panel.
Kickstarter will be representing on three panels!
Can’t Tell Me Nothing: Independent Hip Hop
Hip-hop has always had a unique relationship with the music industry, and a set of values unlike other genres. Artists prize the freedom and authenticity of outsiders and the impact and business savvy of megastars, and being an “independent” artist could mean anything from making avant-garde experiments to handing out mixtapes to owning your own multi-million-dollar label. We’ll have representatives from Kickstarter and The FADER talking about it all with the managers behind artists (De La Soul, Run the Jewels) who’ve been making groundbreaking music for decades, and finding plenty of interesting ways to do it on their own terms — more and more often, with the direct support of their fans.
Creative Convergence: Artists as Labels
More and more, artists are leaving one part of the label world for another. They are no longer interested in “getting signed” or “doing a label deal”. Artists are now starting their own label entities and with autonomy must come the structural and financial realities of controlling your own destiny. In this panel artists who own their own labels will present details on the benefits and challenges to being their own bosses. We’ll discuss how to balance creativity and entrepreneurship, what skills they needed to add to their toolbox, what they decide to outsource and when partnering with a label might make sense.
You Can’t Pay Bills with Facebook Likes
All anyone wants in this business is to make music, share it with fans, and make enough money to keep going. But many of the traditional methods of accomplishing that aren’t working any more. We’ll be talking about new developments in two fundamental pillars of sustaining and growing a career: funding new work and translating fan enthusiasm into income. Hear from experts who are actively working with artists, managers, labels, and new technologies to find ways of sustaining artist success. Panelists will provide a brief overview of their approaches, share case studies, and provide their perspective on developments in funding and fan monetization.
I’ll be moderating a panel about marketing music to college students. Hope to see A2IM members there!
For today’s college student, music discovery is everywhere. Between sharing streaming playlists, listening to the school radio station, catching a show in the student union or simply walking around campus, there are an almost endless number of ways students are consuming music. With so many opportunities for discovery on campus and off, how do you break through the noise to convert students into fans? With the rise of engaging online platforms, the increasing relevance of college media and the opportunities for curated music events, posting a flyer in the campus quad is no longer the only answer. Join this panel to discuss how artists/labels/brands are using today’s tools to reach students.
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