A2IM Label Member Seeking Digital Marketing Manager

Posted: May 3, 2010 at 3:11 pm by  Anonymous

Digital Marketing Manager is responsible for managing the flow of information directly from our artists and labels to the consumer. Whether it’s a poster, a flyer, a Facebook update, an email or a Tweet, you will be responsible for managing the entire process of communicating directly with consumers, from strategy through to the measurement and improvement of a messages impact.

Label is based in NY metropolitan area.

Responsibilities
– Maintain and grow existing label (and artists where applicable) direct to fan communication hubs and systems (both online and on land)
– Seek out and establish new hubs for communication
– Develop strategies for increasing the effectiveness of campaigns and how we measure their effectiveness
– communicate a campaign’s effectiveness to other departments
– Manage national network of street teams
– Production of materials (physical and electronic)
– Develop partnerships to improve our effectiveness in the direct to communication

Skills
– Minimum two years experience direct to consumer marketing, preferably at a music company
– Familiarity with database and communication technologies
– Intellectual curiosity for new technologies, tools and channels for communication
– Huge passion for music, especially for the artists on our labels
– Ability to multi-task and communicate in a high paced environment with fairly frenetic lines of communication
– Focus on carrying out the basics while being able to come up with big ideas

To respond to this posting email jim.mahoney@a2im.org


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