Welcome to A2IM’s Featured Executive column, where we highlight executives making moves and supporting the growth of the independent community. To submit yourself or a friend for a potential feature, fill out this form.
Femi “Shamz” Obasaju has spent his adult life pursuing his passion for music. He has always possessed a deep connection to music of all genres and has spent the last 14 years applying that passion to his career, more specifically in the R&B, Hip-Hop, and Reggae space.
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Shamz’s career began as an intern in Radio via XM Radio’s Spitkicker show. A large part of his career was with the independent media company, Okayplayer, owned by the Hip-Hop band, The Roots. His time at Okayplayer truly opened up his skill set as he held several roles, including running their blog, A&R’ing their record label, producing their video content (Okayplayer TV), booking talent for events, and The Roots’ live shows.
After leaving Okayplayer, he joined the now-defunct agency BKLYN 1834 in a role that further expanded his skills as he worked with a strong, cross-functional team. Before moving to LA, he helped BKLYN 1834 land features in The New York Times, Forbes, and The Huffington Post for its innovative approach to the music industry. He served as the agency’s Brand Manager and their A&R. Shamz’s next chapter began in Los Angeles, where he started a company with a business partner called Dux Free. The company’s focus was creating video content and shooting music videos, while Shamz primarily handled PR/Marketing and provided consulting services for several artists and labels.
These steps helped mold, develop and prepare Shamz for his current role as the Head of RHR (R&B/Hip-Hop/Reggae) for Ingrooves Music Group.
In his current role, Shamz works directly with labels and artists alongside his team, providing them with specialized services and strategies coming from a team of experts in these genres. Shamz serves as the primary point of contact at Ingrooves for all his labels, working with them on a daily basis to develop their labels, plan and strategize releases, brainstorm marketing initiatives, give creative feedback on their music, and work every angle possible to provide their music as much visibility as possible.
I am proud of going the indie route for most of my career. The work has always felt extremely rewarding going this route – seeing the direct impact of my collaboration with independent artists and labels has been incredible,”
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