A2IM Education Webinar: PR & Marketing

March 28, 2018

Join the A2IM Education Committee for our Monthly Webinar Series.
March’s topic is PR & Marketing.

Wednesday, March 28, 2018
1:00 PM – 1:30 PM

Education Committee Member Eva Wagner (Northerly Agency), will be interviewing A2IM Member, Marni Wandner of Sneak Attack Media for a conversation on a wide range of topics including:

  • Marketing for Record Labels
  • What can your publicist do for you
  • What can you do for yourself


  • Define your brand: Have a clear brand and let it reflect throughout your physical materials and digital platforms.
  • Know your market: Know your niche and how to connect with your target audience.
  • Use your network: Reach out to your current network and always keep building.
  • Use social media: Post regularly and be strategic to maximize their marketing potential.
  • Publicity: Hire a publicist or pitch media outlets yourself.
  • Work on the numbers: Numbers of followers and streams do count (real organic numbers). Constantly work on attracting new followers and consider leading traffic to a few selected platforms.
  • Building your email list: Come up with a good lead magnet. The newsletter should offer value.
  • Designing your campaign: Using all the tips above to put together a marketing campaign for your next album release.

GUEST: Marni Wandner is the Founder of Sneak Attack Media, a digital marketing and creative services company whose clients range from musicians, bands and labels, to lifestyle brands, tech companies, books and apps. Sneak Attackā€™s work involves social media, content strategy and creating forward-thinking marketing campaigns.

HOST: Eva Wagner, Founder of Northerly Agency and an A2IM Education Committee member. Northerly Agency focuses on Music Marketing. Through consultations, we teach the indie community how they can do their own marketing. On April 2, Northerly is launching a subscription service tailor-made for bands/artists to market themselves through Instagram.

For more information, feel free to reach out to us:
Marni Wandner: marni@sneakattackmedia.com
Eva Wagner: eva@northerlyagency.com

This webinar will last approximately 30 minutes and include a question and answer portion. Live chat your questions to Eva and Marni during the webinar or send them in advance to A2IM’s Lisa Hresko: lisa@a2im.org

RSVP here:


TAGS: 2018 A2IM Education Committee Education Webinar Marketing PR