Associate Member Spotlight: MQA

Written by MQA

MQA CEO Mike Jbara joined !K7’s founder Horst Weidenmüller on a panel at Indie Week 2022 to discuss the ethical consumption of music. Moderated by Blue Elan’s Mary Jurey, the session’s key messages were education and collaboration, underlined by an urgency for action.

Education

To raise awareness around sustainability we need to start with facts and information, and that extends to labels educating their artists. Musicians can be powerful agents for change, and the organisation Music Declares Emergency has very clear messaging ‘No Music On A Dead Planet’ to mobilise artists.
Related to this, as consumers become more aware of the climate emergency, they may choose one streaming service over another, depending on the service’s sustainability credentials.

Collaboration

The wider industry must come together to tackle scope 3* emissions and push for innovation. In the UK, the video streaming sector has set up a membership organisation called Greening of Streaming to reduce the sector’s carbon footprint. Companies who would otherwise view themselves as competitors are actively collaborating to measure the impact of video streaming; find engineering-led solutions to increase efficiency; and share best practice.

* These are indirect emissions caused by activities from assets you don’t own or control 

To find out more about sustainability relating to music streaming, visit www.mqa.co.uk/sustainable-tech or contact [email protected]

About A2IM:
A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of more than 700 Independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises’ (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America’s creative class that represents America’s diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry’s U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector.

Learn more about A2IM here.
For information about how to join our community, see here.