Posted in Member Services by A2IM
Founded in August of 2009 by a collective of Canadian Independent labels including Last Gang, Sonic Unyon, Dine Alone and Paperbag, with support from The Ontario Media Development Corp. (OMDC) a provincial government agency that supports Ontario’s cultural and artistic businesses, Rock Steady is a premier full-service marketing and label services agency designed to break the traditional mold of music promotion. Working together with emerging and established artists, Rock Steady introduces highly tailored marketing strategies and follows them from conception to execution combining unmatched precision with fresh execution. RSM’s 360-degree approach offers an array of services including public relations, marketing, sales, product management, digital marketing, radio promotion and sync & license services all under one roof.
MEDIA RELATIONS
Public Relations
RSM’s public relations team is focused on crafting an artist or brand’s story through strategic placements in music and lifestyle magazines, national and regional papers, network television and radio appearances, and online media.
Video Promotion
RSM’s video team utilizes their long-term relationships with top network television media outlets such as MTV, Fuel, and Fuse, to name a few, to secure placements that ensure as much exposure as possible.
Digital Marketing
RSM’s digital division is focused on ensuring artist or brand’s assets are featured prominently and strategically in the online editorial media. This division also implements complete integration within social networks by offering full support on direction and execution.
Traditional Marketing
RSM’s marketing division assists artists and lifestyle brands in connecting with fans on a much deeper level–going beyond the retail space. From ad plans to the creation of tangible marketing tools, RSM outlines and executes media buy campaigns designed to foster relationships in the media and communicate directly with the consumer.
Direct-To-Fan Services
RSM’s Direct-To-Fan strategy helps an artist engage fans with compelling content, and provides them with measurable data to help develop milestones throughout their campaign. This allows artists to teach consumers the behavior of continuous interaction and encourages fans to purchase directly from them. Our preferred partners include TopSpin, Echospin and Bandcamp.
PROJECT MANAGEMENT
RSM provides expert Project Management by handling controlling traffic and connecting the dots necessary to make any size team effective and potent. Our team will ensure that all parties are on the same page and working toward the same end, which is the success of the project. RSM becomes your virtual staff—consulting, creating and coordinating all of the moving parts to create a flawlessly functioning, multi-faceted campaign.
SALES STRATEGY AND CONSULTATION
RSM works directly with all US distribution companies to set up production on albums, co-op budget management, full-service solicitation including sales sheet creative, sales reporting and management of reorders. Our team will talk to key retailers, both the digital and physical, to ensure key positioning and that all distribution programs are being taken advantage of, no matter where an artist might be in their career.
RADIO PROMOTION
RSM’s radio team secures music on College, (Top 200, RPM, AAA and Hip Hop) Indie, Specialty, Internet, Satellite and Non-Com radio formats and charting at CMJ, FMQB, Mediaguide, !earshot and KKBB. Our team will also ensure additional Radio promotion including on-air appearances, promoting tours, contesting and more, getting the artist not only heard, but noticed.
SYNC & LICENSING
RSM’s sync and licensing division finds placement opportunities for artists and their music in film, television, advertising, video games and other broadcast media. Our team has successfully licensed music with all major studios and networks and maintains working relationships with the industry’s top music supervisors, studio executives, music producers, ad agencies, brand managers and other key licensees.
