In a recent sit-down meeting with the A2IM Board of Directors, Global Head of Music Lyor Cohen detailed YouTube’s plan for 2017. These plans included five key components:
Official artists channels to provide the foundation for an artist’s existence on YouTube
The expansion of YouTube music charts
Scaled promotions to help break artists
Increased marketing support through artist-centric campaigns and Social Media opportunities
Education on how to maximize YouTube to build a fanbase and earn revenue
The team at YouTube also offered insights to the services’s analytics. YouTube’s freemium/ad supported model is in 89 markets. Its subscription service, YouTube Red, is currently available in 5 markets: Australia, Korea, Mexico, New Zealand, and the United States. Only 20% of music accessed on YouTube is searched, with YouTube’s Up Next recommendations driving 80% of views
Team A2IM is planning our fall events, plus some ways to support our membership, so keep an eye out for announcements soon!
We’re also excited to welcome a whole bunch of new members to #TeamA2IM: Independent Label Alliance, Deborah Newman, Terrorbird, Dubset, Westover Productions, indie.ninja, United For Opportunity, Don Giovanni Records, Bronx Most Wanted, Haawk, NPREX, MafiaSoul Records, RoyaltyExchange, McAlpine PLLC, Ears and Gears, Poor to Rich Inc., City National Bank, Phoncert, Yangaroo, Joyful Noise Recordings, Carpark Records, DistroKid, Big Deal Music, Fool’s Gold, W.J. Davis, Backlash Soultions, GMP Entertainment, The Northerly Agency, Evil Teen Records, Made in Memphis Entertainment, SongVest, El Jefe Records, Xelon Digital, DISCO, Hyperwallet
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