.Somewhere along the line, the term music business began to take on a new meaning. It seems more and more the music has become more about business, and less and less about music. We live in a reality show world, where everything is about shock effect, and substance seems to be taking a back seat to marketing. The problem is, you need something to market.
Black River was started for the sole purpose of giving the music back to the fans who long for it. We believe that if you record great artist with great music and get it directly to the fans, they will buy it. It’s really that simple.
What’s complicated is getting past the politics and the industry with the deep pockets who control how music is delivered to the fans. We believe in the power of the internet to connect fans, to promote artists and the music they make, and to allow fans to be the ones who decide whether or not they like or dislike something.
It’s time for the music business to come of age and accept the realities of the new avenues open to them via the internet. We also believe radio and the internet should be partners, not adversaries in this process. BRMG is dedicated to finding the means necessary to give great music to the fans who want it so much. Also, BRMG will strive to provide conventional radio and retailers the chance to partner with new technology to give music fans more options than ever before to support their artists, while creating exciting opportunities for the industry to grow.
Great artists…..great music…..great product. It’s a new world for the business of music, and change is in the air. Can you feel it?