SXSW Unofficial Venue Takeover/Brand Sponsor Opportunity

Posted: February 3, 2016 at 3:11 am by  Vanessa Ferrer

Merch Cat has partnered with LOUD Music (www.joinloud.com) who has secured the Chuggin’ Monkey on 6th Street for SXSW 2016 Music week, Tues 3/15 – Sat 3/19. LOUD took over this venue last year and it was a successful week for all involved. If you’re interested in being a brand partner or sponsoring your own showcase, please contact me ASAP at vferrer@merchcat.com.

2015 Impact Report for Chuggin Monkey
● New startup gained social media reach of more than 3mm throughout week
● Demographic of attendee : 80% – 21-30 years old
● 18,000 people through the venue during SXSW music
● Over 1000 new app downloads and users

BRAND PARTNERS
WHAT YOU GET
● Mentions from the venue stage
● VIP access for key team members including bar tab
● Branding and signage throughout the venue and exterior
● Over 10,000 festival guides distributed by street team
● Over 1,000 CD’s and Artist bags
● All programming and AV production for a great event experience

3 ACTIVATION LEVELS

$5k BRAND PARTNER
Daytime VIP Networking Lounge
Noon-5pm each day, exclusive access to indoor/outdoor vip lounge and patios, with 2
staffed bars and bar tab, great for entertaining and network hosting
VIP access privilege for 12 guests

$9k BRAND SHOWCASE
6pm – Midnight, one weekend night, or two weeknights, exclusive sponsorship of a nighttime musical showcase and party, featuring top musical talent
Dominant brand presence and signage throughout the venue
Exterior Branding opportunities
VIP access privilege for 25 guests

$15k BRAND TAKEOVER ALL WEEK
6pm – Midnight each night, exclusive sponsorship of a nighttime musical showcase and party, featuring top musical talent
Dominant brand presence and signage throughout the venue
Exterior Branding opportunities
VIP access privilege for 40 guests
Naming rights to the main venue stage for SXSW music week

VENUE DETAILS
THE CHUGGIN’ MONKEY
400 Capacity
3 Full Bars
Private Patio Space
Upstairs bar and/or back patio can be
converted into optional VIP lounge

THE LOCATION
219 E 6th Street Austin, TX.
85k conference attendees in 2015
100k+ foot traffic on 6th street during SXSW


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