A2IM: American Association of Independent Music

Caroline has re-launched as a full-service partner to the independent label and artist community. Born of the DNA of the successful EMI Label Services division and building on the 30 year tradition of the historic Caroline Distribution (one of the U.S’s largest independent distribution companies), Caroline builds upon a community, which has recently defined itself as a successful service company for artists and labels ranging from Hopeless Records, Welk Music Group, Mute, Slash, Tyrese, Raekwon, Five Finger Death Punch, Candlelight and more. Now Caroline will be expanding to provide full services including Branding, Synch, Promotion, Marketing, Publicity and more. Helmed by President, Dominic Pandiscia, and EVP/GM, Mike Harris, Caroline defines the essence of the independent culture and spirit while bringing all of the leverage of a major to the marketplace. Driven by commitment passion and hustle, Caroline delivers a transparent, flexible and tailor-maid vehicle to super-serve, support and nurture the independent community, artist and label. Just as Caroline Distribution was the launching pad for the careers of artists such as Smashing Pumpkins, Hole, White Zombie, Ben Folds and The Chemical Brothers, Caroline will continue to dedicate its efforts in the development of independent artists in order for them to achieve their maximized potential.

Founded in 1990, Shore Fire Media is a standard-setting, boutique public relations and online marketing firm. We are committed to diversity and brilliance in our clients and the work we do for them, bringing an unmatched level of strategic, creative thought and action to each of our campaigns. We seek clients with the potential to leave an indelible footprint on the culture, and we help them make it. Shore Fire clients are bellwethers in the worlds of music, film, books, technology, fashion and special events. Our music roster ranges from stadium-packing superstars to breakthrough young artists and genre-defining masters of their craft. We have represented award-winning authors and actors, and game-changing mavericks of technology and fashion. We have delivered saturation media coverage and brand-building recognition for charities and businesses. And we have helped turn charter events into perennial successes. Shore Fire offers unrivaled communication and collaboration with our clients. Our weekly reports are considered by many to be the industry standard, and we work with clients on every aspect of a campaign, from messaging to imaging to execution.

StoryAmp is a platform for connecting musicians and journalists. OVERVIEW. Artists upload press-savvy "dispatches," including everything a journalist needs to consider coverage of a performance event or release. Journalists get everything they need in the format and time frame they need for coverage. StoryAmp removes friction for journalists allowing them to ingest music more efficiently than ever, reducing the number of email pitches they get, and making the music pitches they get more targeted to their preferences/needs. ARTISTS. A free artist account allows a user to upload as many musician profiles and dispatches as they like. Free dispatches include one photo or video and do not include audio tracks (though an artist can provide links to audio; they just won't be "built in" to the StoryAmp player). A premium artist account allows for unlimited photos and videos, and allow the user to connect their SoundCloud account to provide audio within the StoryAmp player and radio discovery tool. Premium account holders can also choose to use StoryAmp's press distribution lists. There are two types of lists: genre (for releases) and cities (for performances). Artists can log into a real-time activity log which will show which media outlets are interacting with each dispatch and how (stream, download, view, feedback, coverage plans, etc.). The artist press contact will receive emails directly from journalists making requests for albums, interview, tickets, etc. JOURNALISTS. StoryAmp is free for journalists. Over 4000 music journalists have been migrated from our existing PR company into StoryAmp. Journalists receive a maximum of one email per day from StoryAmp users. If a journalist is set to get more than one dispatch in a day, they show up as a digest in a single email. Each emailed digest includes four links: listen, read more, add to queue (like a Netflix queue for music writers), and unsubscribe from artist. If a journalist chooses to click through the the StoryAmp web application, they have a robust set of tools to help them manage their day-to-day work (see below). JOURNALIST TOOLS: 1. Recommended. They see dispatches only relevant to their genres and cities of interest, and only items with enough lead time for them to cover it (they can change this preference). 2. Filters. May hone in on a smaller subset of genres or cities to see fewer dispatches at any given time. 3. Submitted. They can look up any dispatches they received by email. 4. They can provide musicians and publicity contacts with a submission link for a special StoryAmp inbox so they do not need to give out their email address for music pitches. 5. Queued. They have a queue where they can store dispatches they are considering. 6. Shortlist. They have a Shortlist to store an even shorter list of items they plan to cover. 7. Feedback. They can efficiently request what they need, leave semi-anonymous feedback for a band, or keep private notes about a band to manage their workload. 8. Radio. A radio player that only plays music relevant to their release and concert coverage interests or their queue. 9. Control. Journalists can change their genre, city, lead time, and email preferences at any time. www.StoryAmp.com :: amplify your story