Posted in Member Services by A2IM
Jeff McClusky & Associates
has been the leading independent radio promotion entity in the United States for the past 28 years. The company represents and has represented virtually every major recoding artist that has had a radio promotion campaign targeted at the following formats: Alternative, Top 40, Hot AC, Rhythm Crossover and Rock. Additionally and of equal importance are the independent labels and artists that JMA have either quarterbacked, advised, or participated in their radio promotion efforts for our entire business career. Over the years, JMA has developed strong relations with independent labels, artist owned labels, international labels, managers and publishers, providing effective, efficient and price-sensitive campaigns of different levels. Our client list includes all the major music conglomerates: Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music Group. There are approximately 22 label entities among those music groups that we do business with. We’ve also proudly represented independent artists, including Peal Jam and The Eagles, as well as artist-owned and/or independent labels from the U.S. and around the world, from SubPop, the Beggars Group, One Little Indian, XL, Next Plateau, Robbins Entertainment, Touch & Go, Mushroom and countless others. “We have a deep belief that if there is a sincere interest and excitement from our staff for an artist or a song, we will find a way to have a promotional relationship.”
McClusky is credited with a complete reinvention of the independent promotion industry where in the late 1980s he developed a business model that although somewhat controversial in its inception, was accepted by the FCC in Washington and became the industry standard for almost 20 years. JMA was credited with taking independent radio promotion out of the back room and making it a legitimate business where the benefits were enjoyed by all rights holders as well as the broadcast industry.
As both the recorded music industry and broadcast industries became severely challenged in the early- to mid-2000s, there became a pushback of the independent promotion business models by some of the major broadcasters as well as the steep decline in dollars being spent by major labels. The investigation into the major labels practices and promotion practices by NY attorney general Elliot Spitzer’s office in N.Y. further challenged the radio promotion community, including label staffs and independent promoters alike.
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