Posted in Member Services, News by A2IM
StoryAmp is a platform for connecting musicians and journalists.
We are currently offering A2IM members free access to our PR service, so if you are attending MIDEM and would like a demo, please contact dmitri@storyamp.com.
OVERVIEW. Artists upload press-savvy “dispatches,” including everything a journalist needs to consider coverage of a performance event or release. Journalists get everything they need in the format and time frame they need for coverage. StoryAmp removes friction for journalists allowing them to ingest music more efficiently than ever, reducing the number of email pitches they get, and making the music pitches they get more targeted to their preferences/needs. For artist representatives, StoryAmp is the most efficient press outreach platform and includes real-time press reports (before the journalist even makes a decision!).
CONTENT PROVIDERS. A free artist account allows a user to upload as many musician profiles and dispatches as they like. Free dispatches include one photo or video and do not include audio tracks (though you can provide links to audio; they just won’t be “built in” to the StoryAmp player). A premium artist account allows for unlimited photos and videos, and allows the user to connect their SoundCloud account to provide audio within the StoryAmp player and radio discovery tool. Premium account holders can also choose to use StoryAmp’s press distribution lists. There are two types of lists: genre (for releases) and cities (for performances). Artists can log into a real-time activity log which will show which media outlets are interacting with each dispatch and how (stream, download, view, feedback, coverage plans, etc.). The artist press contact will receive emails directly from journalists making requests for albums, interview, tickets, etc.
JOURNALISTS. StoryAmp is free for journalists. Over 4,000 music journalists have been migrated from our existing PR company into StoryAmp. Journalists receive a maximum of one email per day from StoryAmp users. If a journalist is set to get more than one dispatch in a day, they show up as a digest in a single email. Each emailed digest includes four links: listen, read more, add to queue (like a Netflix queue for music writers), and unsubscribe from artist. If a journalist chooses to click through the the StoryAmp web application, they have a robust set of tools to help them manage their day-to-day work (see below).
MIDEM. Contact founder/CEO Dmitri Vietze at dmitri@storyamp.com to set up a special account at no charge for 2012.
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Tags: Associate Member Spotlights, Dmitri Vietze, midem, PR service, Public Relations, StoryAmp
