Believe in Digital | Believe in Music | Believe in the Future
Europe’s leading digital distributor, Believe Digital, offers independent artists, labels and producers distribution to over 350 online music stores, as well as free access to a suite of digital marketing and promotional tools known as the Believe Backstage.The cloud-based system, Believe Backstage, is accessible from your desktop or iPhone and includes state-of-the-art analytics software, social networking widgets, contact database management tools and more.
Designed with a view to helping producers tackle the digital music industry more effectively, tools like the fully embeddable player (also available for Facebook and MySpace) and the BelieveBand page (a website and EPK rolled into one) cater specifically to those looking to optimise their online presence.
This summer Believe has rolled out a new free service to help their labels with their YouTube video presence. A premier YouTube partner, Believe is now able to offer technological, content management and legal services on the world’s premier video hosting site.
Divided into four levels, Believe’s YouTube service, helps labels by creating monetisation strategies and marketing opportunities:
Level 1 – Audio Fingerprinting Delivery
This service tier, by far the most basic, involves giving labels and artists more control over their content on the YouTube system.
Believe delivers the catalogue to YouTube, allowing the automatic identification of all videos using the label in question’s content; from there Believe can clear up any ownership conflicts which might arise over content and monetise or remove any unauthorized content.
Level 2 – YouTube Channels & Videos Management
Proving to be the most popular service so far, Level 2 includes the customisation of YouTube channels, with special focus on driving channel subscriptions up and channel visitors back to social networks.
Level 3 – Video Hits Management
Geared towards high priority releases, Level 4 service is a full promotional package for music videos. Comprised of SEO, promotional videos, marketing and video ranking, the service is rounded out by maximising the sales potential of the track by adding buy links.
Level 4 – Believe Channels’ Broadcasting
Believe has also created genre-specific channels on YouTube to showcase the music of their labels. Labels signed on to Level 4 benefit from having a guaranteed audience, cross marketing opportunities and the higher monetisation rate, available to our channels.
For more information on Believe’s YouTube service please email Shanni, who manages Believe’s YouTube service for the US and UK branches. To learn more about Believe Digital and its other services, please contact Rick or Lee.