Posted in Member Services, News by A2IM
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RECORD STORE DAY 2011 TIMELINE
Record Store Day will fall on Saturday, April 16, 2011, with an expectation that over 1000 stores will participate. It’s now time to begin planning. Michael Kurtz of Music Monitor Network (MMN) is now making the rounds with labels and studios both here in the US and in the UK/Europe to begin discussing the creation of both commercial and promotional products.
To help everyone with planning, they have created a timeline for the creation of promotional and commercial products.
January 25: Details are provided on all Record Store Day added value products. With over 400 key full participating RSD stores, a recommended minimum run of 10,000 for each added value item (ie CD samplers, posters, lithos, t-shirts, refrigerator magnets, DVD samplers, 7” singles, CD singles, 3-D glasses, green/recyclable bags, calendars, etc.) is recommended. NOTE: All Record Store Day added value items must include the Record Store Day logo on them. The various authorized Record Store Day logos can be attained from www.recordstoreday.com under the “press” link. Eric Levin will coordinate the added value items, with help from Carrie and Michael. Eric can be reached at eric@criminalatl.com.
Please note: Because they are tightening up the delivery dates/times, they are recommending that no one create any vinyl samplers this year (as they take too much time to curate and manufacture). Instead we recommend that labels/distributors go with CD and/or DVD formats for multi-artist samplers.
February 1, 2011: Provide details on all Record Store Day commercial products. Production runs are up to each label/studio based on projected demand. NOTE: There are currently approximately 400 stores “officially” signed up to fully participate in Record Store Day but like last year, they estimate an additional 600 stores will participate on their own in the USA with hundreds more in Japan, Canada, the UK, and Europe. Distribution of your Record Store Day commercial products are meant to be just for the stores who are celebrating and we encourage you to make RSD products available to independently owned record stores in all territories (i.e., Japan, Canada, the UK, and Europe mainly). How you wish to distribute these pieces to the stores is up to you but in the USA, they recommend the following approach: distribute directly to the stores and/or utilize Junketboy, AEC, the EDGE, and Super D.
March 2: Artwork of all Record Store Day added value items and any online web and email banners for these projects must be received by Carrie Colliton via email. Carrie’s email address is carriecolliton@earthlink.net.
March 2: Artwork for all Record Store Day commercial products and any online web and email banners for these products must be received by Carrie.
March 8: All Record Store Day added value items must be received at the Junketboy warehouse for packing and shipping out to the participating stores. NOTE: This is extremely important! MMN learned last year that all materials must be managed in a way that they come to the store in one box so that the labels, studios, and gaming companies who participate are assured that their materials are properly used. All materials should be mailed attention Blake Wimberly, c/o Coalition of Independent Music Stores, 3738 4th Terrace North, Birmingham, AL 35222. (PH: 205-595-1932 x202).
March 15: (or just as soon as possible!): Provide up-to-date list of artists that will be making appearances on Record Store Day. NOTE: Like MMN did last year with Wilco, and with Metallica the year before, they need to land the big banner artist (ex. Tom Waits!) to launch Record Store Day 2011 as soon as possible to start the worldwide Record Store Day media machine so please help Music Monitor Network to get this lined-up as soon as possible!
MMN Also Proudly Announces Metal Club!
Concept: Blend metal and record store culture to make record stores synonymous with metal music. To do this the Music Monitor Network will launch an on-going metal campaign that includes everything from special promotions, social networking, to events, and unique commercial products created exclusively for participating Metal Club stores. (All participating stores will be able to purchase these commercial products direct or through a participating one-stop (these may vary by title).) Stores will be given a list of the artists who will be participating on some level and the Metal Club organizers will work to distribute information, provide marketing tools (ie, Metal Club web banners for use with email blasts and websites) and coordinate press releases and social networking to drive traffic to the stores.
Retailers: Hastings (150 stores), and participating Indie Record Stores (200 stores).
Timing: Ongoing.
Goal: Create approximately 50 limited edition commercial products over the course of one year with a wholesale value of approximately $1.5 million dollars, and generate positive media coverage for metal bands and record stores, with a value of approximately $150,000.
Day-to-Day Management: Music Monitor Network – Michael Kurtz and Carrie Colliton.
Product Management: MMN’s job will be to work with the retailers to determine the right quantity of product for each project, coordinate any possible special promotions or in-store events.
Partners: Decibel Magazine and Stache Media
This week, Myspace Music announced a scheduled auto-upgrade for artists that have not yet migrated to The New Artist Profile. This will begin TODAY, November 29th. To help assist with the upgrade process, Myspace.com/ArtistHQ is fully stocked with helpful design tips along with a designer resource section. In addition, they have been showcasing the best looking upgraded profiles to help artists learn what is possible with their new profile. Fast load times, a sleek design, clean navigation along with great features like the expandable marquee help artists showcase their talents on the best experience possible for their fans.
